![](http://photos1.blogger.com/blogger/5843/2994/320/PositioningState.jpg)
It's concise, clear, fun and a little "in your face" which I think is some of the attitude that Marmot has always had, but maybe didn't do the best job of espousing. I think that Marmot has always been about what the professionals use, but to help sell it well, like it or not in this Retail game there has to be a little of that and I think this says it well.
Live from the AK Brian Block
![Posted by Picasa](http://photos1.blogger.com/pbp.gif)