Gear Junkie Newsletter- Sole Cork Sandal call out!

Use the following link to see the Gear Junkie newsletter and a review of the new Sole cork sandals for spring!

http://gearjunkie.com/enews-archive?p=december_18_2009.html

Climbing Comp Annoucement- Boulder Gym in Madison

Saturday, October 31st, starting at 5pm, Boulders Climbing Gym in Madison is hosting our annual fall Fund "Razor" competition/party. Sponsored by NU Climbing Holds, Focus Snow & Skate, and Screen Door Studios.

We have expanded the climbing time from two to three hours, 5-8pm, and we have expanded the finals from two problems to four. PLUS, in addition to the informal "Who can climb the most?" we have added a more formal climbing comp in which there will be boulder problems for points. May the best man and woman WIN!
As always it will also be a party! Food and drinks provided!
Funds raised will go to climbing access! Last year we gave $1000 to help replace anchors in Southern Illinois. This year we are splitting up the funds and giving to bolt replacement at Barn Bluff in Red Wing, Minnesota, Governor Dodge State Park in Wisconsin, and Wisconsin Outdoor Access.

Cost is $25, $20 for Boulders members, and there is a $5 discount if you bring a dish of food to pass! If you want to just come observe that's free but there is a mandatory donation of at least $5 if you are going to partake in the food.

If you're into the Facebook thing see here: http://www.facebook.com/event.php?eid=163428734923to RSVP.

Osprey Media Updates

To keep updated to all the latest and greatest Osprey hits in the media, check out the Osprey Media Blog, a one-stop archive of the PR placements.
Some Highlights:

June: Elevation Outdoors <http://ospreymedia.blogspot.com/2009/06/elevations-outdoors-online-names-exos.html>
June: Backpacker Magazinehttp://ospreymedia.blogspot.com/2009/06/osprey-exos-58-recommended-by.html
July: Men's Journal http://ospreymedia.blogspot.com/2009/07/osprey-product-pictured-in-mens-journal.html
July: Outdoor USA http://ospreymedia.blogspot.com/2009/07/aether-70-and-stratos-36-in-outdoor-usa.html
July: Summer OR Dailyhttp://ospreymedia.blogspot.com/2009/08/osprey-launched-hydraulics-line.html
August: Climber Magazinehttp://ospreymedia.blogspot.com/2009/08/osprey-mutant-reviewed-in-britains.html
September: Mountain Gazettehttp://ospreymedia.blogspot.com/2009/09/mountain-gazette-says-kestrel-is-solid.html
October: Skiing Magazinehttp://ospreymedia.blogspot.com/2009/09/osprey-kode-38-nails-spot-in-skiing.html

AAO Sales Promotion trip!!- installment one

http://fabriziozangrilli.blogspot.com/2009/09/aao-dealer-employee-incentive-week.html

Check out some info on our recent Sales Promotion Trip! More details will be coming to you shortly regarding how to participate in this current promotion. You can email Vanessa at vanessa@goaao.com to get more information now if you are anxious!

SCARPA Unveils 'Planet Friendly' Sourcing Initiative

SCARPA said five new models of trail runners and light hikers from its Spring 2010 collection embody the footwear brand’s new 'SCARPA Planet Friendly' initiative, a commitment to sourcing and employing recycled content materials and finding other ways – such as midsoles that biodegrade in landfills – to lessen its carbon footprint.

The new 'Planet Friendly' initiative for Spring 2010 not only marks SCARPA’s most comprehensive effort at building footwear using recycled and biodegradable technology, it also marks the beginning of an effort to let consumers know what it is doing to try to use less, and what it is doing to make materials purchases count in terms of supporting lower-impact technology. Five new shoes, the Pursuit and Pursuit GTX (trail runners), the Epic (hiking/approach shoe built on a trail runner chassis) and the Moraine and Moraine GTX (light hikers), incorporate the following ‘Planet Friendly’ materials choices.

• Midsoles use EcoPure, an additive that helps the EVA break down in roughly 20 years under landfill conditions versus more than 1,000 years for normal EVA
• 100 percent recycled webbing and lace
• 100 percent recycled lining; 70 percent recycled strobel
• 40 percent recycled synthetic leather
• 29 percent recycled polyester mesh
• 25 percent recycled rubber outside

Moving forward, the SCARPA Eco ski boot program, telemark and alpine-touring boots made from Pebax Rnew, a version of the Pebax plastic that is made 90 percent from oil derived from the castor plant instead of petroleum-based oil, will also fall under the SCARPA Planet Friendly designation. Pebax Rnew is the same material as Pebax, with the same high-end performance characteristics, except that it requires 29 percent less fossil fuel and puts out 32 percent fewer emissions in the process taking Rnew from raw to useable material.

"Sourcing new technologies that help us lessen our impact is an ongoing process, and the Planet Friendly initiative is about letting our customers know in very specific terms how we’re trying to incorporate these emerging technologies into our line, not about 'another green story' or about congratulating ourselves," said SCARPA North America CEO Kim Miller. "SCARPA Planet Friendly is a continuous effort to reduce our impact on the environment. If we do our job right, we’ll help drive demand for better and better technologies that help us continue to lessen our footprint."

Scarpa news update!

It’s been a bit since we’ve updated you on SCARPA media coverage. If you’ve got the Flickr site fed through your RSS reader, you’ll have noticed that with the addition of a staff position here at Base Camp Communications, we’ve been getting these up on the site more quickly as soon as they come in the door, rather than in batches as in the past.

So, if you’ve not got the site RSS fed, now’s a great time to do it.

That said, there’s lots of new coverage available for download, viewing and sharing at:

http://www.flickr.com/photos/basecampcomm/sets/72157594538267268/detail/

A couple highlights:

• Lots of good ski boot coverage the last month of two in the likes of Skiing, Backcountry, Powder and Freeskier, including Editor’s Choice Awards for the Skookum, Domina, TX Comp and TX from Backcountry Magazine. Of 12 ‘Editor’s Choice’ awards handed out, SCARPA won four, two each in AT and tele – more than any other brand.
• Trail Runner gave the Raptor a great review in its Fall 2009 shoe guide, and Vermont Sports called out the Raptor in a fall trail-running-themed piece.

Uncle Dan's named Illinois retail merchant of the year

Chicagoland outdoor retailer Uncle Dan's Great Outdoor Store has been named retailer of the year by the Illinois Retail Merchants Association.

The award was presented to Uncle Dan's CEO Brent Weiss, Wednesday, September 16, 2009 at a luncheon at the Palmer House Hotel.

"Brent understands the true nature of retailing," the association's president, David Vite, said. "His stores focus not only on serving the customers, but serving the community. He knows if he takes care of his customers on every level they will keep coming back.

Uncle Dan's was founded in 1972 and has four stores in Chicagoland. Locations are Highland Park, Evanston and in Chicago's Lincoln Park and Wrigleyville neighborhoods.

Sole Sport Flips on Trail Running Soul

You really need to try these sandals! Another rave review from an online trail running site:

http://trailrunningsoul.com/trs/2009/08/26/gear-review-sole-platinum-sandals-sport-flips/

Sole Sport Flips reviewed by Outside!

Still not carrying Sole Sport Flips? Need more proof of their ingenious design and amazing benefits? Check out the review from Outside online below!!

http://outside-blog.away.com/blog/2009/08/throngs-of-thongs.html

Scarpa media hits!

A few highlights:

• Backpacker gave the Axis a great review in the August issue (just out) in a story about light hikers that offer performance for less than $100.
• Running Times gave the Raptor a solid review, as did a review that ran in several of the National Sports Network/Gen A Media regional publications (Windy Sports, Competitor Colorado, formerly Rocky Mountain Sports, Competitor SoCal, and Competitor Northwest).
• The Force was reviewed in Rock and Ice (stellar review) and Men’s Journal.

http://www.flickr.com/photos/basecampcomm/sets/72157594538267268/detail/

More Sole- are you on the train yet?

SOLE Sport Flips Receive I.D. Magazine Annual Design Review Award
Posted: 06/26/2009 In Category: Outdoor New Products
Posted By: Ian Anderson
Print Email Save This RSS Post a release

SOLE, the maker of performance footbeds, socks and sandals, received an honorable mention in I.D. Magazine's 2009 Annual Design Review in the 'Consumer Products' category. I.D. Magazine selected the SOLE Sport Flips for this award based on the product's comfort, fit and orthopedic support.

Since 1954, the I.D. Magazine's Annual Design Review has recognized the best in design, from the iconic to the obscure. Throughout the years, this annual showcase has chronicled the evolution of design and highlighted its impact on today's material and visual culture. Contest winners are chosen by a panel of distinguished design professionals and the I.D. Magazine editorial team, and demonstrate a clear survey of the state of design.

According to the design review, the SOLE Sport Flips are, “perfectly comfortable, you can run in them, they don’t smell. They’re just totally rad--the best flip-flops ever.”

"We are incredibly pleased to be recognized by a prestigious design publication such as I.D. Magazine," said Mike Baker, president of SOLE. "This award is a true honor as it acknowledges the innovation and design that is possible in a seemingly simple product like flip-flops."

About SOLE:
Founded by a group of elite runners, coaches and inventors in Boulder, Colorado in 2007, Newton Running shoes use patented technology inspired by Sir Isaac Newton’s elemental laws of motion. Newton Running shoes feature patented Action/Reaction Technology™ that absorbs more impact than traditional running shoe foam and converts this energy into forward propulsion to help runners go farther and faster with less fatigue. Newton’s propulsion technology, combined with a running technique that focuses on a midfoot-forefoot strike rather than heel striking, helps runners achieve maximum efficient performance. Newton Running shoes are available at specialty retailers and at www.newtonrunning.com
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SOLE Sport Flips Recognized in I.D. Magazine Annual Design Review

Sole Sport Flips received an honorable mention in I.D. Magazine's 2009 Annual Design Review in the 'Consumer Products' category.

I.D Magazine selected the Sport Flips for this award based on the product's comfort, fit and orthopedic support.

Since 1954, the I.D. Magazine's Annual Design Review has recognized the best in design, from the iconic to the obscure. Throughout the years, this annual showcase has chronicled the evolution of design and highlighted its impact on today's material and visual culture. Contest winners are chosen by a panel of distinguished design professionals and the I.D. Magazine editorial team, and demonstrate a clear survey of the state of design.

According to the design review, the SOLE Sport Flips are, "perfectly comfortable, you can run in them, they don't smell. They're just totally rad--the best flip-flops ever."

Read more at
http://www.yoursole.com/content/blog/2009/jun/26/sport-flips-id-magazine-design-award/