...stories of perilous, nay, endless traveling in the ever changing midwest territory...

7.02.2009

More Sole- are you on the train yet?

SOLE Sport Flips Receive I.D. Magazine Annual Design Review Award
Posted: 06/26/2009 In Category: Outdoor New Products
Posted By: Ian Anderson
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SOLE, the maker of performance footbeds, socks and sandals, received an honorable mention in I.D. Magazine's 2009 Annual Design Review in the 'Consumer Products' category. I.D. Magazine selected the SOLE Sport Flips for this award based on the product's comfort, fit and orthopedic support.

Since 1954, the I.D. Magazine's Annual Design Review has recognized the best in design, from the iconic to the obscure. Throughout the years, this annual showcase has chronicled the evolution of design and highlighted its impact on today's material and visual culture. Contest winners are chosen by a panel of distinguished design professionals and the I.D. Magazine editorial team, and demonstrate a clear survey of the state of design.

According to the design review, the SOLE Sport Flips are, “perfectly comfortable, you can run in them, they don’t smell. They’re just totally rad--the best flip-flops ever.”

"We are incredibly pleased to be recognized by a prestigious design publication such as I.D. Magazine," said Mike Baker, president of SOLE. "This award is a true honor as it acknowledges the innovation and design that is possible in a seemingly simple product like flip-flops."

About SOLE:
Founded by a group of elite runners, coaches and inventors in Boulder, Colorado in 2007, Newton Running shoes use patented technology inspired by Sir Isaac Newton’s elemental laws of motion. Newton Running shoes feature patented Action/Reaction Technology™ that absorbs more impact than traditional running shoe foam and converts this energy into forward propulsion to help runners go farther and faster with less fatigue. Newton’s propulsion technology, combined with a running technique that focuses on a midfoot-forefoot strike rather than heel striking, helps runners achieve maximum efficient performance. Newton Running shoes are available at specialty retailers and at www.newtonrunning.com
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SOLE Sport Flips Recognized in I.D. Magazine Annual Design Review

Sole Sport Flips received an honorable mention in I.D. Magazine's 2009 Annual Design Review in the 'Consumer Products' category.

I.D Magazine selected the Sport Flips for this award based on the product's comfort, fit and orthopedic support.

Since 1954, the I.D. Magazine's Annual Design Review has recognized the best in design, from the iconic to the obscure. Throughout the years, this annual showcase has chronicled the evolution of design and highlighted its impact on today's material and visual culture. Contest winners are chosen by a panel of distinguished design professionals and the I.D. Magazine editorial team, and demonstrate a clear survey of the state of design.

According to the design review, the SOLE Sport Flips are, "perfectly comfortable, you can run in them, they don't smell. They're just totally rad--the best flip-flops ever."

Read more at
http://www.yoursole.com/content/blog/2009/jun/26/sport-flips-id-magazine-design-award/

6.19.2009

Little Hotties/Yaktrax to Sponsor U.S. Ski/Snowboarding Team
SportsOneSource Media Posted: 6/18/2009

Little Hotties and Yaktrax, both owned by Implus Footcare, have signed on as sponsors of the U.S. Ski Team and U.S. Snowboarding. Little Hotties will provide the athletes, volunteers, media and support staff with products as the exclusive supplier of hand and foot warmer products. Yaktrax will serve as the exclusive ice traction supplier, providing traction and stability on snow and ice to all athletes and support staff.

"Winter athletes and spectators are forced to compete in extremely cold and icy conditions," said Todd Vore, President of Implus Footcare. "Little Hotties and Yaktrax are necessary winter accessories that return the focus to the sport and not the cold environment. We are proud to do our part in helping them bring home the gold!"

"Little Hotties and Yaktrax are a welcome addition to the Team", said Ted Morris, vice president of sales and marketing for the Team. "We are excited to partner with Little Hotties and Yaktrax as we launch into the Olympic season and beyond."

6.04.2009

Update from the MCA!

Blue Mounds Gathering and Clean-Up/Adopt a Crag - June 5th through the 7th

The MCA has reserved the group camp site. Pot luck dinner sat night; there will be deep fried turkey! $15 for the camping, any extra after costs goes to the MCA. Clean-up in sunday morning; put on by the MCA and sponsored by the Access Fund and So Ill Holds.


Barn Bluff, Redwing Clean-Up/Adopt a Crag - June 28th 10am to 2pm.

Co-Hosted by MCA & VE Climb Team. Sponsored by Access Fund. Clean-up from 10am to 1pm. Food and Raffle until 2pm and then climbing! One of the tasks is to rid the park of poison ivy!

5.19.2009

NY Times reviews Sole Platinum Sandals!!

SOLE Platinum Sandals reviewed in the NY Times
On Thursday, our Platinum Sandals were reviewed in the NY Times! Here's an excerpt from the review:

"This sandal bears the American Podiatric Medical Association seal of acceptance, meaning that the shoe was put through a series of tests to verify its manufacturers' claims, and it passed. "The footbed molds to the foot, and the sandal is much more supportive than a typical flip-flop," Dr. Christina said. "In fact, it was the most supportive sandal in the test." He noted that while he doesn't like thong-style sandals, he didn't find the toe strap of this one "overly irritating." The placement of the strap toward the rear of the footbed also means the sandals don't slap when you walk."

Read the review at nytimes.com

5.18.2009

More Curly's Clips!!!

New Curly’s Clips are up! Check out these instructional videos on Marmot products, as told by our very own Curly Cervone, a very entertaining fellow! Three from our “down series” are now live: Marmot Down, Down vs Synthetic Insulation, and EN Testing are all up and running. You can see all three of them in context here:

http://marmot.com/spring_2009/equipment/sleeping_bags/ultralight/helium_reg/info/video

This is just one product where all three appear. These are all over the site where appropriate – we’re making good use of them. To see a list of products they appear with and view them individually, check out these links:

Marmot Down: http://marmot.com/node/4158
Down vs Synthetic: http://marmot.com/node/4159
EN Testing: http://marmot.com/node/4160

4.17.2009

Osprey: Outside Magazine's Best Company 2009

Osprey has once again been chosen as one of Outside Magazines 2009 Best Companies! Check out the article in the magazine or online today! Congrats Osprey!!

Osprey: Gear of the Year for the Exos!

I am pleased to announce that the Osprey Exos 46 has garnered The Gear of the Year Award from Outside Magazine for 2009! This is great news for all of Osprey and for the Exos 46-shout it from the mountain tops!

If you haven't had a chance to check out this ultra light adventure race inspired pack, sign on to www.ospreypacks.com today and check them out!

4.13.2009

New Marmot Athlete and great friend of AAO!!

Marmot Athlete Fabrizio Zangrilli
Set to Lead Unprecedented Expedition to K2


Boulder, CO: Top alpinist Fabrizio Zangrilli – a recent addition to Marmot’s global athlete team – will lead what might be the first-ever commercially organized expedition of its kind to K2. Australian/US-based outfitter, Field Touring Alpine developed this unprecedented expedition and tapped Zangrilli for his extensive high-altitude climbing background and knowledge of the mountain – to lead the climb. K2 is the world’s second highest peak (8611 meters / 28,251 feet) and is considered by climbers to be one of the most challenging mountains in the world.

The K2 expedition which will depart this June for Pakistan ushers in a new era of Himalayan mountain-guiding or “Super Guiding” and is unparalleled in scope: seven seasoned high-altitude climbers will employ a commercial guide service and the leadership skills of Zangrilli -- one of the strongest alpinists in the world – to attempt one of the most difficult mountains ever.

“This is a total departure from the mountain guiding that we’ve traditional seen on Everest or on some of the smaller 8000-meter peaks” explains Colorado-based Zangrilli. Because K2 is such a difficult and high mountain, Zangrilli’s clients all need to be competent at 8000 meters and be keenly aware of how their bodies respond to the extreme altitude (8000 meters / 26,250 feet or higher is commonly referred to as the “Death Zone”). “All of my clients have previously climbed on 8000 meter peaks – some of them have even climbed four 8000 peaks in preparation to handle K2,” he adds from his home in Boulder.

Zangrilli’s experience with K2 is extensive and unique. On his first expedition to the mountain in 2000 he rescued Mohammed Ali Junjoba from 8350 meters – a Pakistani high-altitude porter who had collapsed from exhaustion and extreme altitude – deciding to turn around just 250 meters from the summit. “I saw the challenge of getting him down to be far more important than the pending summit which I knew was well within my reach,” he explains. Zangrilli brought Ali Junjoba back down though the infamous “bottleneck” to Camp IV at (26,250 feet). He spent three subsequent days bringing the affected climber down the mountain through technical terrain to Base Camp.

In 2005, Zangrilli returned to K2’s south face, reaching 7700 meters just below the southwest spur on the famous Magic Line. In 2007, Zangrilli received the American Alpine Club’s Zach Martin Breaking Barriers Award – a humanitarian and climbing grant. In a single light and fast push on the Cesen route, Zangrilli and his partners completed a 36-hour round trip ascent from 5100m to 8000m in under than 36 hours. At the end of the expedition Zangrilli completed a feasibility study to build a girl’s school in Khane village in the Hushe Valley, where many of the Balti high altitude porters live.

Zangrilli (36) is a full-time, professional climber based in Boulder, Colorado. He has led over 20 successful commercial expeditions to 8000, 7000 and 6000 meter peaks in Nepal, Tibet and Pakistan. Some of the expeditions he has either previously guided or climbed on include: Everest, K2 (3 times) Makalu, Cho Oyu, Shishapangma, Gasherbrum II, Nuptse, Ama Dablam (5 times) and Pumori. His mountaineering resume, which spans over 22 years of experience with high, alpine climbing, includes new alpine, ice, rock, big wall and mixed routes around the world -- from Queen Maud Land (Antarctica) to the Alaska Range.

“We’re extremely proud to have Fabrizio representing Marmot as an athlete. He is a gifted high-altitude climber who inspires alpine climbers everywhere” explains Andy Meyer, Marmot’s Athlete Team Manager. “The guy also embodies the spirit of ‘Marmot’s At Work’, which is a big part of our company’s heritage” Meyer adds.

35 year-old Marmot Mountain LLC is one of only a handful of outdoor companies in the world offering a full-service product line to serious alpine climbers and ski-mountaineers: from skin-to-shell apparel, extreme-temperature down goods to expedition tents, packs and sleeping bags. Because of Marmot’s vast and technical offering, the company has been able to support professional mountain guides and guide services in North America and Europe for nearly two decades. Marmot has also sponsored international expeditions and world-class athletes.

To learn more about Fabrizio Zangrilli visit http://marmotPro.com or check out his blog: http://fabriziozangrilli.blogspot.com. Fabrizio Zangrilli’s sponsors: Marmot Mountain LLC, CAMP-USA, SCARPA North America and BlueWater Ropes. To follow the K2 expedition: fabriziozangrilli.blogspot.com



Marmot Athlete, Fabrizio Zangrilli near his home in Boulder, Colorado (April, 25, 2009)
Photo: Courtesy, Claudia Lopez -- www.claudialopezphotography.com



K2 (8,611 meters / 28,251 feet) from Base Camp
Photo: Fabrizio Zangrilli -- fabriziozangrilli.blogspot.com