Fall 08 Marmot line report!

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The Fall 08 preshow season is well under way and we have some great feedback on the line so far. The colors have been getting great feedback so far, with a strong fall palette in both men's and women's. So what is new?

*Pricepoint Gore and Membrain shells as well as new components with upgraded shell fabric

*A new Eco-Story piece in every category

*Updated Softshell collection

*Expanded Insulation for Men and some new trend pieces for women

*A new Wool Tech program with boiled wool and recycled wool in lieu of sportswear

*New wool baselayer with our Cocona material- a Marmot fabric exclusive!!

*An expanded kids line

*A New glove collection- total overhaul on the glove offering

*A Back-to-School bag program with a 58% margin!


Strongest colors for men: Twilight/Tempest/Northsea combinations are great

Terra/Raven and Inca/Raven are beautiful, rich colors

The Forest/Dk Cedar/Hedge combos are going over well

Fire/Cardinal is carryover and still very strong

Color concerns: The terra/bonfire is not as strong in the softshell

Strongest colors for women: Auburn/Kashmir is a nice, bright fall red/orange

Port/Espresso/Cinnamon/Raven are all great rich fall colors

Wasabi is a nice fall green and Chive is strong again

Southsea is replaced by a greyer blue in Oasis for fall

***note: Espresso is more of a port, not a brown. The rich brown for fall is Raven

Shell Highlights:

- The Exum just won National Geography's 2008 "Best of Adventure Gear" award and also is the best selling Gore piece in our 30+ year partnership with Gore

- The Torre is a full stretch PRO shell (*note- the workbook does not show that this is PRO, but it is)-great contrast stitch as well

- The Palisades will show up on our favorites list- it is a Zippin compatible Gore piece for under $300!

- The Storm Front is our new Membrain shell for under $200! It is a great face fabric and mesh venting panels on the inside.

- The Men's and Women's Components were upgraded from PreCip face fabric to Membrain, for just a minor price increase (*Note: the M's Ridgetop Comp. is the only place in the Men's line with a fleece component piece)

Softshell Highlights:

- Sharp Point is still our #1 selling and the Gravity is still our #2

- The Moran jacket is last year's Snaz, which is a great Polartec 4-way stretch softshell built on the same lines as the Super Hero- great success here

- The Kingpin is the Moran with a fixed hood and pit zips, a great addition to the line

- The Super Hero's hood switched from PreCip to softshell

- The Andromeda is a Windpro piece that has a printed Jacquard fleece on the inside- beautiful

- The Ultima jacket is a lighter weight softshell that is UpCycle fabric with a Cocona lining

- W's Snazette has been gaining success and we added the Reyna, the fixed hood piece, in the women's category

- W's Janna is our women's UpCycle piece, light weight and beautiful lines

- The furlong has an amazing update this season with a fully lined, updated faux fur that looks and feels like rabbit. We also took the fur off of the cuffs and hem, and added a vest...all strong colors, great new jacket!

Insulation: 11 new designs here!
- The Iceland Jacket is an urban inspired, mountain quality down piece with 800 fill and urban storage pockets

- The Zeus is one we are VERY excited about. This is the component to the W's Venus, the 800 fill light down sweater is amazing in all colors!
- The Ellsworth Jacket is last year's flurry with a fixed hood and two way zipper
- The Ace Jacket is a bomber style jacket with Membrain face fabric and a great pocket set
- The W's Chelsea is a long, down piece with zip off fur/zip off hood design. Great canvas texture to face fabric
- W's Ignition is last year's Mountain down with great fashion friendly style lines
- W's Allure is a Primaloft Sport piece with softshell around the bottom, a great sporty synthetic piece
- W's St. Mortiz is a synthetic quilted casual jacket with fixed fur (*note: the fur on the black and espresso will be black)
- Going on the success of the Kitzbuhel vest, we added a Kitzbuhel jacket in great colors!
*note: some start dates are later (9/15/08)

- The Torrid is a hardface power stretch piece, great tech jacket and layering piece
- The Exergy jacket is a 64% wool/poly blend that is really resonating this season. A great full zip wool piece
- The Taos is a Polartec Wind Pro shell with a Sherpa lined collar- very stylish and functional!
- W's Carabella Hoody is like the Men's Exergy, with a wool/poly blend. However, here we get a reversible piece with a great soft knit print
- The W's Flair hoody and jacket is a super soft plush velour fleece...super yummy!

- The first two Men's styles, the Davos and Saxon, are boiled wool pieces for a thicker, less pilling piece- great colors and texture
- The Geo is a 9 gauge half zip with contrast stitch- this piece marks the start of our recycled wool story
- The Ozero is a 14 gauge crewneck with contrast stitch
- The Hemlock is a boiled wool Women's piece, similar to the Davos
- The W's Isa is one of our favorite pieces for fall. It is a 9 gauge hoody with thumbholes and exaggerated ribbing- super cute!
- The W's Nara is a half zip version of the hoody, with 3 inch side zips
- The Vars is a 14 gauge half zip with contrast stitching...a favorite!

Snowsports: all ships here start 9/15/08
This year, texture is the thing in snowsports! Each component is not only has a tactile, but also visual texture as well. Jackets are equipped with the ski feature set: zip off powder skirt, goggle and ipod pocket and removable hood. All pants are going to be a looser cut in general to accommodate the trend.
- Tower 8 is a crosshatch pattern with full zip out Marmaloft liner
- Sidewall is a herringbone texture with two tone liner and a matching pant- also comes in a fixed insulation piece
- Gunsight is a heavy canvas texture (think Carhartt) with a lighter liner-also a fixed insulation piece here
- Spellbound is a component with a vest- unlike in the Women's, the men's does not have insulation in the sleeves- also no zip off powder skirt here
- Cargo pant is still our #1 selling pant
- W's Starlet is a down bomber style jacket with fixed powder skirt and great "tv static" pattern!
- W's Shooting Star is a linen like fabric with a cute synthetic liner
- W's West Run is a great textured fabric with contrast stitching and the plush velour fleece liner- such a cuddly sumptuous piece!
- #1 selling pant here is the W's Insulated Chamonix Pant, the Glade softshell is a great one as well

The baselayer program gets an update this season with the addition of the wool/cocona layers. This amazing product is a wool face fabric, cocona lined piece that wicks and dries 25% faster, has a natural UPF of 40+ and has a permanent, rechargable anti-order. For this and the rest of our baselayer, we are heavily invested in this program and will continue to have a great inventory. If you are in need of baselayer now, we have stock available!

First note here is that all kid's styles are available from XS-XL (XS-4-5; S-6-7; M- 8; L-10; XL-12)
We expanded this category to include a couple of snowsports pieces, a down piece and a few new fleece pieces. We also have 3 waterproof/breathable gloves/mitts for the little ones ranging from $18-30!

That is the rundown. Obviously nothing beats a showing, so we look forward to seeing you all at OR/SIA/ORA...but until then, get your orders in!

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Preshow Season FA08 Begins!

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Well, we are back online again after a few weeks without a post! We are back on the road again, as well, starting our FA08 preshow tour in Marquette, MI...and were greeted by snow!
We actually started the week with a quick trip to Kansas City before heading north to Michigan, and then due West toward Fargo. Nothing like casing the far reaches of the territory to start!
On our way to fargo, we got a chance to stop at a few dealers in Duluth, it was actually on the way!! We had a great time on the way through and made it out of town without one incident! We did drive by our fateful parking spot, parked on the street next and armed the super duper crazy loud, make you scream and pass out alarm and went into W-Trek. Take that, Meth heads!!
Here is some of the great FA07 line-up. Speaking of that, look for our Top Ten in categories for FA08!!
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...stories of perilous, nay, endless traveling in the ever changing midwest territory...