Marmot SP09 Sales Meeting

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Sunday, Brian and myself spent all week in Santa Rosa to view and learn about the great new Marmot should start getting excited already. Great bags, carryables and new tent features highlighted the hardgoodw, while rich colors and fabrics were the talk of Sportswear. AND THE BIGGEST NEW FOR LAST: Marmot Membrain far one of the best technologies we have come up with yet! i will be sending an email blast around soon with all the amazing features of this product!! Get excited!!!
We are creating our PPCD now, as well as starting to schedule preshows, but are eager to show you the new line! And don't forget about MORE trade show! If you have not heard about this new and exciting show, check out the website at
Look forward to seeing you all during the upcoming trade shows!!
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MORE Show announces special programs!!

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MORE show announces special programs and retailer incentives, including free lodging

Madison, WI—The MORE show is the newest outdoor trade show on the calendar, and from the outset its announced mission was to breathe new life into the regional trade show format. As part of that mission, Show Director Scott Lynch has released the following details regarding special programs for the show.

“The signature program of the event will be the Fashion Show,” said Lynch. The show will be held on the roof of the Monona Terrace Convention Center, with lake views in one direction and the downtown skyline in the other. “It’s a perfect setting for a fun event that is focused on the outdoors. We’ll have cocktails and appetizers to enjoy, and exhibitors will have a chance to get their goods seen not just by those with whom they were able to secure appointments, but by everyone.” He continued, “It is, by far, the most effective way to prospect for new business.” The fashion show is not just for apparel, either. Wearable or portable accessories from bags and packs to watches, sunglasses, or climbing harnesses can be included.

There are a number of incentives created especially for retailers. Lynch offered the following details, “As we all know, the driving force behind an early show is the discounts. But we want to do even better.” To that end, retailers will have many ways they can accumulate entries into a prize drawing. Prizes will include many types of gear, plus gas cards and the grand prize, two nights hotel stay. Lynch elaborated, “Each retailer who pre-registers automatically receives one entry. And every qualifying order submitted at the show earns another entry. Retailers who plan ahead and can pull the trigger on site will have the best chance of winning great prizes.” Retailers who pre-register by June 1 receive an extra chance to win.

“Retailers know who their core vendors are,” he says, “and they know which categories have worked for them in the past. One of the goals at the MORE show is to encourage retailers to write these orders on-site.” There is no reason, he argues, to put this off. “Between vendor discounts for early write and our special MORE show incentives, you literally have someone willing to do it now rather than later, Lynch points out. With this business done, it frees buyers to spend more time working on things like evaluating new categories and new vendors. “Our goal is to create a marketplace at the intersection of these two modes—the tried-and-true and the new and different, and to do it in a way that is cost- and time-efficient.”

The MORE show will be held at the Monona Terrace Convention Center in Madison, WI July 22-24, 2008. Details can be found at

For further information/contact
Scott Lynch
MORE Show Director

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Snow Peak at the Alpine Shop SWAP!!

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This is Vanessa reporting on another wonderful Alpine Shop SWAP event, which took place May 2-4 in St. Louis:
I have loved SWAP since i first started working there in college. But now to go back as a rep and take part in such a fun sale from the other side is exciting and amazingly fun! Brian and i went down again this first weekend of May to participate in the Alpine Shop's 15th Annual Spring SWAP sale. And this time, we had an opportunity to take part of the Snow Peak sample kitchen with us!
My good friend that works at the shop's boyfriend (who is a trained chef, unlike myself!) agreed to cook the meal for us. He said it was fairly easy to use and i was just amazed and what he could create on an outside stove running off of 250g IsoButane canisters!!
John created a roasted eggplant and fresh mozzarella flat bread, a large pot of gumbo and fried polenta with fresh cheese!! Seriously, i was going to make hot dogs! Thank you so much to John for all your hard work and thanks to Snow Peak for letting us use the product!
Another great part was that Alpine Shop is super eco-conscious, so it was almost a zero waste event!! We had a blast and sold a lot! Thanks everyone and John!!!
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SWAP continued!

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As always, the line stretched well around the corner with people waiting in line from 3:30pm and on! There is always a big crowd for this event because the discounts are the best the first night! And with the great smells coming from our kitchen...well, who could resist?
Here is a side view of the boats, anxiously awaiting the sale to start. Dont' they look excited?
This was a fun set-up. Outside the tent as people were waiting to get in, a missouri trail building organization was making smoothies for people. The only catch was that you had to blend them yourself by pedaling the bike! It was pretty fun to watch!
Here is a great shot of Brian and John, eating and working (respectively) at the Snow Peak kitchen stand. We had a blast with the kitchen and peaked everyone's interest with our new LiteMax Stove- a 1.9oz titanium stove that retail for $55!!!! Everyone should have 5!! Thanks, Alpine Shop, for letting us come down and participate in such a fun event!
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"Gear of the Year" Awards from Outside Magazine

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Marmot’s DriClime® Catalyst Windshirt and Aura 2-Person Tent Win Outside Magazine’s 2008 “Gear of the Year” Awards

Santa Rosa, CA – Marmot’s recycled DriClime® Catalyst Windshirt and Marmot’s lightweight Aura 2-Person Tent have won Outside Magazine’s 2008 “Gear of the Year” Award in both shell and tent categories. According to Outside Magazine, this is the first time any company has won two awards in two separate categories in the same season.

The awards are featured in Outside Magazine’s 2008 Summer Buyer’s Guide. Over the past year, the guide tested and reviewed 392 new, outdoor-related products. “The Buyer’s Guide has become a defining catalog of world-class clothing and equipment in recent years” explains Tom Fritz, Marmot’s Vice President of Marketing. “It is a big deal for Marmot to take two awards in this summer issue” adds Fritz.

The DriClime® Catalyst Windshirt is a versatile, athletic, wind and water resistant – and recycled – jacket. As the next step in the Marmot’s DriClime® evolution, the Catalyst uses UpCycle™ fabric in the bi-component lining (100%) and a recycled polyester face fabric (88%) with an additional Eco DWR. It also has a completely recycled zipper. Greg Houser, Marmot’s Vice President of Design and Production explains, “The Catalyst shows us what is possible when we integrate Marmot’s UpCycle™ technologies into our products.”

Marmot’s Aura 2-Person Tent, featured in Outside’s 2008 Summer Buyer’s Guide in an impressive two-page spread, won “Gear of The Year” for its remarkable spaciousness, innovative pole design and added lightweight value (with fly it weighs in at 4 lbs, 6 oz). “We were looking to give the consumer a high-value, all-mountain backpacking tent with greater ‘habitability’ than ever before,” explains Jeff Blakely, Director and Category Manager of Equipment. “I think we nailed it with the Aura,” he adds.

For more information about Marmot’s DriClime® Catalyst Windshirt and Marmot’s Aura 2-Person Tent, visit or visit Under “videos” click on 2008 Summer Buyer's Guide and look for Outside Editor Sam Moulton’s review of the Catalyst and Aura in addition to other products highlighted in Outside’s 2008 Buyer’s Guide.

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...stories of perilous, nay, endless traveling in the ever changing midwest territory...