END Recent PR!

AAO Filed Under:
Trail Runner, December 2008
“This lightweight trail shoe from END’s debut line promises the best of two worlds – green materials and high performance design – and it delivers….The Stumptown 10 oz. is ideal for runners with a neutral footstrike who like a soft, responsive shoe. Need more support? Try the Stumptown 12 oz.”
(not online yet, link to JPG)

WEND Online, November 2008
“When you pick up a pair of End shoes, it’s immediately clear how different they are from everything else on the market. They feel drastically lighter and the aesthetic of the shoes is streamlined; only a few colors and a basic but distinct design give the shoes a look that certainly comes off as cool.”

WEND, November 2008
END’s Stumptown 8.5 oz. and WOW (‘Walk On Water’ debuting on January 5th) looking sexy on authentic outdoor models in WEND’s Survival Kit, Volume 3, Issue 4. We’re framing these shots for the office!
(not online yet, link to JPG)

Running Times, November 2008
“Designed with a minimalist construction, many recycled materials (including laces and portions of the outsole and midsole), bamboo-infused linings, non-toxic glues, reduced manufacturing energy and less packaging.”

National Geographic Adventure, October 2008
“Another strategy is to design a shoe that require fewer plastics, glues, and excess components. Such is the mission of END Footwear, an upstart brand with a lofty goal: pioneer a new age of outdoor gear products with an environmentally neutral design.”

Portland Monthly, October 2008
“All END shoes use bamboo fibers in their liners, and the laces and webbing are made from recycled soda bottles. Moreover, the shoes use 30 to 50 percent less material (like webbing and padding) and less glue than the typical running shoe, creating a lighter sneaker (10 ounces, compared to most others, which weigh between 12 and 15). The price is little light too…”

Running Intelligence, October 2008
“The shoes are made in China, and Estey (Andrew Estey, END co-founder) says “END has taken great steps to streamline the manufacturing process. It takes 300 hands to manufacturer the typical running shoe. Our shoe requires only 150 hands. Less manpower means less electricity and less consumption of energy.” END is also working toward a goal by 2010 that all components in its shoes are sourced within 100 miles of the factory. “China has been a problem in this, but we are working towards being part of the solution.”
(No link on this one)

Footwear Intelligence, October 2008
“It (Stumptown 12 oz.) is a lightweight, multi-purpose shoe with added flexibility that retains its stability overall. Design elements include the absence of a heel cup, less foam, fewer seams and lighter weight mesh. SRP $80.”
(No link on this one)

American Way, September 2008
“Debuting this month, this astonishingly light boot (Stumptown LT) is made from 20 to 30 percent renewable, sustainable, or recyclable materials (with a goal of 100 percent within three to five years). The boot also has a bamboo-infused lining, a recycled-rubber outsole, and a patterned exterior.”

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AAO Filed Under:
Marmot’s Ultra-light Mica Jacket wins
National Geographic’s “Best of Adventure Gear” Award

Santa Rosa, CA – Marmot’s ultra-light Mica Jacket has been awarded the 2009 “Best of Adventure Gear” by the editors of National Geographic Adventure Magazine. This highly functional and elegantly designed jacket is part of Marmot’s growing category of lightweight waterproof, breathable shells for men and women. It also is the cornerstone of the company’s new MemBrain® Strata™ -- a new 2.5 layer laminated technology.

At just under seven ounces for a men’s medium (6.8 oz), the Mica (USD $130) is a breakthrough garment in waterproof, breathable technology for weight and value-conscious outdoor enthusiasts. The stylish, transparent nylon face fabric and unique MemBrain® Strata™ 2.5 lamination, give the Mica an incredible, supple hand. “When we began selecting fabrics, we saw the opportunity to build something remarkably lightweight and exquisite looking” explains Brian LaPlante, Marmot’s Outerwear Category Manager. “The combination of the see-through nylon face fabric and .5 micro-patterning (visible inside the jacket) creates a remarkable aesthetic,” LaPlante points out, holding the jacket up to the light at Marmot’s design offices in Santa Rosa, California.

Style-points aside, the Mica’s functionality is at the outdoor industry’s apex. The award-winning jacket is also fully seam-taped with a water-resistant front zipper, an adjustable hood and two hand pockets, making it a perfect shell for ultra-light outings. Greg Houser, Marmot’s Vice President of Design who leads the company’s in-house design team explains, “We’re building more and more lightweight options without sacrificing Marmot’s dedication to long-term durability. The Mica addresses our customers’ demands for a fully-featured, ultra-light garment that performs and functions well for a number of outdoor applications.”

Marmot’s 6.0 oz Crystalline Jacket – the women’s version of the Mica – recently won the OutDoor Industry Award at the international European OutDoor Show in Friedrichshafen, Germany. “Ten years ago we made an enormous impact on the outdoor industry with the PreCip® Jacket ($99.99 USD). Today we have created a 2.5 layer waterproof/breathable laminate, MemBrain® Strata™ – an outstanding value proposition for the consumer,” explains Randy Verniers, Marmot’s Director of International Sales and who for 15 years served as Director of Fabrics and Technologies for the brand. “With MemBrain® Strata™ we’ve once again revolutionized performance shell gear by providing lightweight, waterproof garments with higher breathability and comfort at price points previously unattainable” adds Verniers.

On November 20, 2008 at the National Geographic Society headquarters in Washington DC, the Mica was given the “Best of Adventure Gear” award during the 2009 Best of Adventure Celebration. While the Mica will not be available in retail stores until spring 2009, the award-winning jacket will be featured in the December 2008 / January 2009 issue of National Geographic Adventure Magazine.

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100 Top Running Stores in America named by Running Intelligence!

AAO Filed Under:
And we are lucky enough to call many of the them dealers! Congradulations to all of you that make the list!

The Midwest

Big River Running, MO
Elite Feet of Kansas City, MO
Fleet Feet Sports Chicago, IL
Fleet Feet Sports Cincinnati, OH
Gazelle Sports, MI
Garry Gribble Running Sports, MO
Hanson’s, MI
Marathon Sports, MN
Naperville Running Co., IL
Playmakers, MI
Running Fit, MI
Swag’s Sports, KY
The Running Spot, OH

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SOLE insoles reviewed in the Backpacker Gear Review!

AAO Filed Under:
We just got a great review from the Backpacker Gear Test Review. Click on the following link to see the story!

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Marmot Fall 09 Line Highlights!

AAO Filed Under:
Marmot Fall 09 Line Highlights

12 new shells for men and women round out our shell collection with key styles and price points for the technical and outdoor user

Not to miss styles for Men:
- M’s Torre- full stretch Gore piece, 70D face fabric, attached hood
- M’s Spire- Great lightweight Gore jacket, full feature set
- M’s Palisades Jacket and Pant- great price-point Gore items
- M’s Nano Jacket- featherlight Gore Paclite Shell
- M’s Ridgetop and Bastione- Our winter weight component jackets in two models
- M’s Tamarack Jacket and pants- great price- point Membrain items, full feature set
- M’s Storm Front- Membrain jacket with thermo mapping, great new updated look, great price!
Not to miss colors for Men:
-Beluga, Gargoyle, Citronelle, Cilantro, Dk. Cedar, Forest, Eclipse, Vapor Blue- *note* Cayenne is very bright!

Not to miss Styles for Women:
- W’s Spire- lightweight Gore Shell, great colors, full feature set
- W’s Palisades Jacket and Pants- same great value as the men’s- zippin compatible jacket
- W’s Intervale and Cosset- Components with great pricepoints in amazing colors- one with a fleece liner, one with a synthetic liner
- W’s Tamarack Jacket and Pants- Fully featured price point Membrain items

Not to miss colors for Women:
-Turtle Dove, Red Plum, Saxony Blue, Wine, Chive/Yerba Green, Raven
*note* be careful with Warm Olive and Cayenne- sticks recommended

Continued evolution of our core softshell offering using the latest in softshell fabrics and technologies

Not to miss styles for Men:
- M’s Ascend Jacket- laser- etched seams with gorilla grip seam welding offers a bombproof light softshell
- M’s Corvara Jacket- an Adamant hybrid, the Corvara as equal parts wool softshell and ascend softshell, with great urban appeal
- M’s Sharp Point- gets a facelift this year, same great #1 selling softshell
- M’s Moran- great price-point softshell with Polartec Windbloc
- M’s Andromeda Jacket- a carryover item, this Polartec Power Shield softshell shows off its softer side with an M-dot Jacquard fleece interior and superior stretch on the outside
- M’s Scree Pant- back again in all its glory- super light, durable softshell pant for all your outdoor winter pursuits!

Not to miss colors for Men:
- Cilantro, Gargoyle, Vapor Blue, Raven, Deep Blue, Carob

Not to miss styles for Women:
- W’s Genesis Jacket- a welded, fixed hood jacket previously available only to men, the colors and fit are AMAZING!
- W’s Reyna Jacket- Polartec Windbloc with a fixed hood and great style lines- great price point as well
- W’s Furlong jacket and vest- back again in all their snuggly glory, an update in the fur last year saw great success in the selling season
- W’s Summerset- a carryover from spring, this longer urban style softshell was a huge hit- now here in the fall color palette

Not to miss colors for Women:
- Blue grotto, Chive, Espresso, Red Plum, Legion Blue/Saxony, Red Plum/Wine. Turtle Dove/Wine

Marmot continued to update their offering for men and women with great new ultra-light product in both down and synthetic as well as new street styles for everyday use

Not to miss styles for Men:
- M’s Mountain Down- great all around, super warm, hooded down piece with snow skirt- perfect for cold northern mornings!
- M’s Ama Dablam- updated with 800 fill down for this season, this great belay parka has as many uses as features!
- M’s Zeus Jacket and Vest- taking from the great success of our men’s 800 fill sweater weight down piece from last fall, we also added a vest
- M’s Eigerwand- as part of the expanded synthetic offering, the Eigerwand boasts Upcycle fabric, Spirafil insulation and a great baffling pattern

Not to miss colors for Men’s:
- Citronelle, Limestone, Vapor Blue, Gargoyle, Rocket Red, Forest, Raven, Deep Blue

Not to miss styles for Women:
- W’s Ama Dablam- same great update to 800 fill as men’s
- W’s Venus Jacket and Vest- coming back with a vest in great colors, this down sweater weight is perfect for layering or just a great outerwear piece
- W’s Sundance Jacket- a great Upcycle synthetic piece with fixed hood and great colors- nice hanger appeal!
- W’s Jackson Jacket- beautiful quilting and a solid price make this light jacket a big winner
- W’s Brilliant- another great Upcycle synthetic piece, this jacket has contrast stitch and cute embroidery detail
- W’s Chelsea Coat- we saw great success from this long down jacket last season, the warmest coat we make!
- W’s Chatel Jacket- Gorgeous Jacquard patterning reminiscent of damask, this down piece with intricate detail- amazing on a hanger and a client
- As always, the Metro makes another appearance with its trench style detailing and insulation, a perfect urban work piece

Not to miss color for Women:
- Wine, Skyline Blue, Turtle Dove, Cayenne, Saxony Blue, Legion Blue, Blue grotto

A new collection of technical men’s and women’s fleece styles – new textures, designs and more women’s specific styling

Not to miss styles for Men:
- M’s Torrid Hoody and Jacket- hard faced Polartec Power Stretch lends itself as an amazing baselayer for inclement weather or a versatile outerwear piece at the changing of the seasons
- M’s Powder 8- Polartec Thermal Pro Sweater Rib with bonded zipper chest pocket, great hand and function
- M’s Exergy- making a return appearance, the wool infused fleece has a great urban outerwear look while keeping true to its technical roots
- M’s Grove Half Zip- Natural wool thermo regulation with a soft poly knit next to skin- great casual or technical layering piece
- M’s Timber Crew- Same fabric design as the Grove, just in a crew style

Not to miss colors for Men and Women:
- Great color palette in fleece, pick your favorites!

Not to miss styles for Women:
- W’s Powder Bowl Hoody- a Polartec Thermo pro blossom embossed hoody, great for casual, technical or layering uses
- W’s Clo half Zip- Polartec Thermo Pro Sweater Rib- a snuggly technical fleece with amazing street appeal
- W’s Flair Jacket- Yummy thick pile fleece in the softest velour
- W’s Afterglow- a wool/fleece blend in a heavy sweater jacket for women
- W’s Oscar Hoody- a wool exterior, soft poly knit on the inside- great crossover, beautiful piece

30 new snowsports styles for men and women with new softshell technology. Most Snowsports styles come with the Snow Sport package: zip out powder skirt and hood, 1-2 zip pockets, sunglass and mp3 pockets, and mesh stash pocket- all 9/15/09 ship date start

Not to miss styles for Men:
- M’s Mainline Jacket- lightweight Gore Performance 2L shell with great color detail
- M’s Spire Pant- matching back the Men’s Spire Jacket in Shells, this pant is a Gore performance 3L with removable mesh suspenders and tons of storage!
- M’s Vertical Softshell Jacket- great price-point softshell with full ski set, great color blocking
- M’s Soulride Pant- tectonic welded softshell, this M1 pant is great for backcountry endeavors as well as alpine pursuits
- M’s Launch Component Jacket- new style update, this component comes with a Spirafil liner and a full ski feature set- great price point!
- M’s Cargo Pant- continues to be our best selling snow sports pant, three years running!

Not to miss colors for Men:
- Cilantro/Moonstruck, Coal, Tarmac, Gargoyle, Vapor Blue, Moonstruck/Cayenne, Rocket Red/Moonstruck

Not to miss styles for Women:
- W’s Innsbruck Jacket- an side zip technical Gore performance 2L, this 70D jacket has clean design lines, full ski set and great slope style
- W’s Courchevel Pant- Delicate swirl patterning dress up this technical, Gore Performance 3L hardcore shell pant with water-resistant zippers
- W’s Snow Angel Component- Using the same Jacquard (damask-like) face fabric as the Chatel Jacket, this piece comes with a Spirafil liner in great colors and have a matching pant in the Voltage Insulated pant
- W’s Chamonix Insulated- back again, this #1 selling snow pant fights for its title again this year with a great price-point and color selection

Not to miss colors for Women:
- Wine, Skyline Blue, Turtle Dove, Fluorite Green

Still our same great Baselayer program, we did get some great new style updates for Women’s Mid and Lightweights.
**New** A featherweight series for Men and Women utilizing seamless technology and body mapping construction, a great addition for additional layering or an early spring weight. We also added a Women’s cami!

Marmot fall sportswear? Yes, and the perfect accompaniment to your outerwear selection for fall. This new sportswear line utilizes natural fabrics like wool; with the perfect amount of synthetic to create a well rounded collection for the fall chill and holiday season!

Not to miss styles for Men:
- M’s Grove half zip and Timber Crew- mentioned previously, these great wool pieces with soft knit next to skin are a great foundation for your collection
- M’s Jasper L/S- Dri-release wool in a soft layering long sleeve T that stand alone as well
- M’s Moab Long and ringer T- great layering pieces in a quick dry heathered look
- M’s McLaren Jean Cut- heavier Nylon pant, jean styling
- M’s Active Sportswear in carryover styles/fabrics- all your favorites in fall styles and colors!

Not to miss styles for Women:
- W’s Oscar Hoody- Already mentioned in fleece, a heavier wool blend- all colors great
- W’s Crestline- heavier, softshell feel, great fit
- W’s Heather Hoody L/S- Super soft, lightweight wool- amazing color, fit and feel!
- W’s Lanka Pant- Great fall weight cotton canvas, great colors and fit
- W’s Rosa Cotton Cargo skirt- cute kick pleats, good fit
- W’s Mirage Crew L/S- Featherweight sweater knit with color fade medallion design, super soft and delicate
- W’s Cali Henley- same fabric as the mirage, flattering
- W’s Synthetic Active pieces and Bliss series back again, all great choices

Refined glove line featuring 20 new or updated styles

Not to miss styles for Men:
- Ultimate Ski glove
- Genesis Glove- softshell with welded seams…amazing
- Snowdrift 3 in 1 glove
- Caldera Glove- features a high loft fleece interior
- Glade Glove- price point waterproof breathable
- Alpinist- ALL NEW- with Gore X-TRAFIT!
- Work Glove- always great
- Patrol Glove- new to the leather line
- Basic Work Glove- everyone needs a pair!
- Glide Softshell- allows great movement and dexterity
- Hybrid Fleece Glove- great for the holidays!
- Microstretch Glove

Not to miss styles for Women:
- Warmest Mitt
- Flurry Glove
- Sno-Soft glove- high loft fleece interior, snuggly - this glove is a must have!
- Moraine Glove/Mitt- price point waterproof with great new style lines
- Windstopper Glove
- Glide softshell Glove
- Microstrech Glove- 4 way stretch Polartec product

We are offering an expanded kids selection this year with great new SKU’s and colors. Take some time and check out the new program. Also something to mention, Marmot Kid’s sizing has changed a bit to start smaller than it has in the past. Check pg. 78 of your workbook to reference the new size chart for kids.

Those are the highlights for now. We look forward to all your feedback as we start showing! Thanks!

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END Blog article from

AAO Filed Under:
END Footwear: The Beginning of Sustainable Footwear (Part 2)

Back in July, iRunFar featured Part 1 of its profile of End Footwear nee Outdoor. At the time we thought we'd post Part 2 a mere week later.... but that didn't happen. The upside to the delay is that we've since had a chance to meet with the key players at END in person, got to try two forthcoming Spring '09 END models, and can point you to END's fancy, dancy new website and the products it features. So here we are with Part 2 of iRunFar's END Footwear company profile. Below we give you the skinny on END's website, running outreach, current shoes, and future products.

END's Website
The consideration that END puts into its shoe design and manufacturing extends to its marketing efforts. First off, over at END's flashy new website you won't read anything about END "greening" this or being the "greenest" that. Nope. END simply and succinctly states what the company's principles are (i.e., Our Commitment, Design Ethos, The Four Rs, and Corporate Responsibility) and how they implement those principles in particular shoe models (i.e., the Stumptown 12 oz page).

Running Outreach
Despite being an affordable brand that could limit its early activities to trendy environmentally conscientious folk, END is reaching out to the trail running community. For one, they've contacted numerout top ultrarunners with opportunities to try END's shoes. They've also brought on ambassador's like Canadian tough man, Bruce Grant, who ran the 2008 Hardrock 100 in the Stumptown 8.5 oz. Recently, END Footwear also began its involvement in the racing scene ...

Please find the rest of the article at!

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...stories of perilous, nay, endless traveling in the ever changing midwest territory...