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....duh da...duh ha...duhdaduhdaduhda...

AAO Filed Under:
That was the theme from Jaw's, if you didn't pick up on that.

IT IS TOMORROW!!! Yes folks, right up there with April 15th and Black Friday, comes EARLY WRITE DEADLINE (this only works well if you imagine that guy who does the movie trailers saying this). It is tomorrow, July 2nd. If you have any questions or need any further suggestions, please let one of us (Sunday or Vanessa) know, we are here to help! Good Luck guys, God's speed!

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Must Have's for Sportswear Spring 08

AAO Filed Under:
Sportswear is 92% new this year. What does that mean for you? Amazing new product with the same great Marmot quality you have come to expect...and with a 96% shipping rate, you can expect to have it on time! Here is your "must haves" line-up for Spring 08-


Men's:
Switchback L/S and S/S
-great material, super wicking with a UPF and made with Upcycle CoCoNa-so natural, permanent anti-microbial


Highpass S/S- great, lightweight stripe- best here are Raven and Ash


Atlas Pant- a great Powershield pant that has street appeal. With a magnetic webbing belt a straight leg, this "street" softshell pant is a great spring piece.


Kaos L/S and S/S- again, built in UPF with a twill look
Men's Eco Crew T's with graphic- great graphics on super soft organic cotton t's, could you as for more?


Kathmandu S/S- fantastic, textured plaids in great colors- these will fly out the door! Best in Terra and Fossil.


Big Lodge Pant and Short- feels like a sand-blasted canvas, this rugged pant has the soft street hand that your customers will love!

Women's:
The women's colors are amazing, so you can not really choose badly here. Some of the key styles are as follows:

Shasta S/S-with the great wicking perform ace of the Dipsea/Mesita, this flattering T brings out a beautiful positive/negative effect. Pairs great with the Shasta L/S and the Yonder short.

Lost River L/S- a slightly heavier weight, this L/S is the same material as the Bliss series from the Beth Collection. Again, all amazing colors, and comes with thumb holes!

Confession Capri- for many of you, this is its own fore-told success. But if you have not had the good fortune of carrying this piece before, know that everyone who has carried this capri has sold out..and quickly!

Moonstruck Tank-This piece is not only one of cutest tops Marmot has ever made, it fits unbelievably well and has some support.

Bliss Capri- in the same great fabric as years past, this capri debuts with a medallion tattoo design on the leg and a flat waist band.

Buena L/S- starting off the women's eco line, this mostly hemp has an airy gauzy quality and bright, saturated colors, perfect for summer.

Clearwater L/S- a soft-ribbed henley showcases the carved, pattern buttons found throughout and a flattering silhouette...not to mention the beautiful, saturated colors!

Eco Crew S/S leaf- a super soft, great fitting T with a great eco tie in leaf

Wildflower Short and Capri- This pant and short boasts amazing fit and structure in a soft, canvas fabric. With patterned buttons and a great pocket design, these are a home-run.

WW Capri-totally new update, this capri features a sweet, split on the back with a tie. Faded blue can be skipped here.


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Spring 08 Sales Meeting!

AAO Filed Under:
Sunday and i spent most of last week in sunny California (not that we saw the sun!) to see the new Spring 08 Marmot line! I have to tell you guys, it looks fantastic! THe meeting went wonderfully smooth and we were able to spend a great deal of time covering technologies, fabrics, colors and equipment. Since we are close to "go" time for early write orders, i wanted to draw quick attention to new product that is on our "Must Have's" list for Spring 08!

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Preshow Dates

AAO Filed Under:
Just wanted to post the preshow dates coming up. If you are interested in a preshow and have not been contacted, please let me know (vanessa@goaao.com) and we will get you on the schedule.

Monday, June 25th-Marquette, MI
Tuesday, June 26th- Madison, WI
Wednesday, June 27th- Minneapolis, MN
Thursday, June 28th- Minneapolis, MN
Friday, June 39th- Fargo/Omaha, NE
Monday, July 2nd- Des Moines, IA
Tuesday, July 3rd- Iowa City, IA

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Grass Roots Buying Show in SLC!

AAO Filed Under:
What a beautiful venue for the Spring 2008 Grass Roots buying show! Last week a group of Marmots flew to Salt Lake City for the event, to show off the new Spring 08 line, which we are super excited about! We had a couple of great days of feedback and line presentations, and wonderful weather to boot!
This Spring line is our best yet, showing off our continued commitment to performance, but also our trade mark style and color!
Remember, it is never to early to sign up for trade show appointments! i have the dates ready and waiting to be filled, so feel free to contact Vanessa@goaao.com if you are ready now!
Our preshow tour is right on target, starting next Monday in Marquette, MI! Hope to see you all soon!
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...stories of perilous, nay, endless traveling in the ever changing midwest territory...