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DIY project on Wild Snow for Scarpa and Sole!

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Check out this great Sole demonstration on Wild Snow about fitting Scarpa mountaineering boots! Two great lines we have the pleasure of working with!!

DIY - Sole Footbeds and Scarpa Summer Mountaineering Boots http://www.wildsnow.com/695/diy-footbeds-and-scarpa-summer-mountain...

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Marmot at the Inauguration!

AAO Filed Under:
Everyone,

During last Saturday's pre-Presidential Inauguration ceremonies, Andy Meyer (Marmot's Sponsorship Manager) noticed CNN reporter, Don Lemon, wearing a Marmot Zeus down jacket on Barack Obama's train-ride into Washington DC. Please click on the link below -- watch Don Lemon carefully -- and you'll see Marmot proudly displayed on CNN:

http://www.cnn.com/video/#/video/politics/2009/01/17/lemon.obama.train.ride.cnn?iref=videosearch

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Osprey announces the All Mighty Guarantee and more!

AAO Filed Under:

From Marketing / PR:

Osprey has had some exciting news to share with the world recently. Attached are two press releases regarding the partnership with Telluride Ski Resort and Osprey’s All Mighty Guarantee.


You can see all of Osprey’s press releases on the Verde PR Paperless Press Room.
http://www.verdepr.com/content/press-releases-11


And remember to check out the latest media hits on Osprey’s Social Media Blog.
http://www.ospreymedia.blogspot.com/


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Andy Knapp: Survivor

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In today’s Minneapolis Star Tribune I-profile Andy Knapp, a 60-year-old retail buyer at Midwest Mountaineering in Minneapolis and a lifelong adventurer who’s now fighting cancer.

The story focuses on Knapp’s life in the wilds as well as his fight over the past five years with tough-to-treat renal cell carcinoma kidney cancer.

This story is incredible and one you will want to read. Check out the full story at http://thegearjunkie.com/andy-knapp-survivor!

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Parents.com- A Top parenting trend of 2009- CAMPING!

AAO Filed Under:

The Nature Vacation
Money might be tight, but 2009's summer vacation is still circled on the calendar. A recent study from TripAdvisor, an online traveler review site, found that adventure vacations and National Park visits will see a spike this year, and as a result camping's on the rise too. After all, the wonders of nature don't (usually) have a high cost of admission, you cook your own food, and a tent's the cheapest lodging around.

Trend Tip: Explore local state parks and campgrounds on sites like nps.gov and camping.com to find the best places to pitch your tent. If sleeping on the ground doesn't appeal to you, try "glamping" (short for glamour camping) by seeking out campgrounds with cabins and electrical power hookups.

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Marmot and AXE study abroad program!!

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Marmot is participating in a rather unique promotion with the AXE brand (http://www.unilever.com/brands/personalcarebrands/Axe.aspx). Click on the link to find out more today!

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2009 Scarpa update!!

AAO Filed Under:
Happy 2009 everyone! Hope you’re having a good start to the new year.

Below is the usual link to coverage for SCARPA North America for the last couple of months, including some good coverage this month. A few highlights:

• The Typhoon is covered in the current issue of Skiing in a feature on the new generation of freeride boots, and the month before they named the T-Race one of the year’s ‘Best pieces of Gear.’
• Outside Magazine covered the Zen in its holiday gift guide.
• The Nangpa-La was featured in American Way and Michigan Sports.
• Mountain Gazette covered the T1 and the Techno in separate months this winter and fall.
• Gripped has covered three different SCARPA rocks shoes/mountain boots in issues this fall and winter.
• BOSS Report covered SCARPA’s move into new offices and integration of the warehouse operation.

http://www.flickr.com/photos/basecampcomm/sets/72157594538267268/detail/

As always, you can download these placement to print out or otherwise use to share with retailers and colleagues, or just forward them the link.

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...stories of perilous, nay, endless traveling in the ever changing midwest territory...