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Fun in the Sun with Marmot's Spring collection!

AAO Filed Under:







Bring on the sun with Marmot's new line of technical sportswear for Spring! These fabrics found in the Men's Mesita and Doctor D and the Women's Cascade and Shasta s/s and l/s are not only light and very wicking...they are also testing out with a 45 UPF rating!! Have no fear when playing in the sun, Marmot's got you covered!!

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OBoZ is ready for takeoff!!

AAO Filed Under:
Oboz, the new footwear brand that launched last summer under the guidance offootwear veteran John Connelly, has shipped its first orders of lightweight,performance trail shoes to retailers.

Shoppers at online retailer backcountry.com (www.backcountry.com), Spokane,Washington-based Mountain Gear (www.mountaingear.com) and Bugaboo MountainSports, in Santa Cruz, California will get their first look at the footwearinspired by the Bozeman, Montana and greater Yellowstone environs. Oboztakes its name from 'outside Bozeman' and was launched last summer under theguidance of John Connelly, a veteran of numerous outdoor shoe brands.
Next shipments of Oboz will go to key retail partners including REI(www.rei.com), Hudson Trail Outfitters (www.hudsontrail.com), EMS(www.ems.com), Zappos.com (www.zappos.com), and about 60 other specialtydealers in the United States. Additionally, Kathmandu (www.kathmandu.com),with 75 shops in the United Kingdom, New Zealand and Australia, is alsoselling Oboz.

"Our launch has been a success," said Connelly, whose experience includesdeveloping, designing and marketing footwear at Keen, Montrail, Tecnica,5.10, and Vasque. "Good retailers are always looking for up and comingbrands to replace the underperforming shoes on their walls."

For spring 2008, the Oboz collection includes six styles each for men andwomen, some of which are named after the wild places near Bozeman.Top-selling styles include the Yellowstone, Hyalite and Bridger-alllightweight styles that can be used for hiking and kicking around theoutdoors-and the Ignition, a trail running shoe. "Our goal is to deliverexciting products that blend top-shelf materials and execution with superiorfit and fresh styling," said Connelly.

About Oboz
Oboz is a new outdoor footwear brand inspired by the wild environs 'outside Bozeman,' Montana - spanning the region from Bozeman to Jackson, Wyoming. Itis there that Oboz is found-a place for play and work, and a state of mindthat has the deepest respect for the area's rich natural heritage. Obozshoes-arriving in stores in February 2008-are designed to have meaningfulinnovation, solid performance and recognizable quality.

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Outdoor Retailer January 08

AAO Filed Under:
We had another great trade show this January! The new lines (END and Ambler) debuted very well, while the additions to the OBoZ line look incredible. And of course all the great new products from Marmot were very well received. We even won a few awards and had a few parties! Our new Green award for the EcoPro Sleeping bags!
This image shows the new booth design showing the "People, Product, Planet" brand moniker. Beautiful images for a beautiful message!
Brian and team Marmot holding down the front of the booth!
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Climbing's Golden Piton Awards at the Marmot booth!

AAO Filed Under:
On Thursday night of the show, Marmot hosted Climbing's Golden Piton awards, complete with some great pint glasses!


Marmot also recieved two awards from Backpacker magazine: The Gold Award for our 800+ fill down bags and the Green award for our Ecopro sleeping bags. Congrats!!
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Ouray Ice Fest with Marmot

AAO Filed Under:
Brian and Vanessa got a great opportunity to spend a week at the Ouray Ice Fest again with a couple of our favorite guys from Marmot corporate, Andy Meyer and Brian Rashap. It was a great opportunity to talk about the line, but also to get a little fun and climbing in! Andy and Brian got a chance to get on some ice as well! So fun, can't wait for next year!


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Mac users! Centerstone is ready for you!!

AAO Filed Under:
Firefox Port Completion Notification
December 2007

We are pleased to announce the completion of CenterStone’s port of the iVendix Sales Order Management system to the Mozilla based browser, Firefox version 2.0!
This means both Macintosh and Windows users can now utilize CenterStone’s web-based B2B applications via Firefox 2.0 in addition to Internet Explorer for Windows.

In this phase, all core functionality around ordering, inventory, order status, order search, user administration, and help is accessible via Firefox. The Message Center will be available to Firefox users at a later date.

Thank you for your patience and support of this project. We look forward to providing you with our state of the art online order management system for many of your suppliers.

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Top Booked Styles for Midwest Territory

AAO Filed Under:
Hey guys, below you will find a list of the top booked styles for our territory for FA08! This should help with some of your buying questions!

Here are the top 10 Styles for M & W for F08 so far…

Men
Adamant Jacket
Ridgetop Component
Tamarack Jacket
TR6 Jacket
Cargo Pant
Warmlight Jacket
Warmlight Vest
Super Hero Jacket
Heat Shield Jacket
Guides Down Sweater

Women
Kitzbuhel Vest
Furlong Jacket
West Run Component Jacket
Chelsea Coat
Furnace Jacket
Neve Vest
Brilliant Jacket
Neve Sweater
Tamarack Jacket
Kitzbuhel Jacket

Top 10 Precip Colors
Men
Tempest
Dk Cedar
Black
Terra/Carob
Fire
Hedge
Northsea
Raven
Cairo/Flint

Women
Black
Chive
Sierra
Raven
White
Oasis
Auburn
Fire
Lemon

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TRADE SHOW SEASON!!!

AAO Filed Under:
Here it comes! Trade show season is coming on fast! We are starting to schedule for the season and i will be contacting you shortly. However, if you would like to get in contact with me, i would be happy to put you on the schedule! Look forward to seeing all of you soon!

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Gillam's Road Report

AAO Filed Under:
Another week on the road with great news from all. The first stop was the ABS Comp at ISU. There was almost 100 participants. Good job Chad and all of the Rec staff at ISU for pulling this off.

Then the next week found AAO in the Minneapolis area and Sandstone Ice Fest. The recent cold snap seems to be a great help with sales. The displays are looking great and looks like product is selling. I got a chance to stop by a lot of the stores and do a few clinics for those of you missed out during our last trip through.

Towards the week found me at Sandstone Ice Fest during the first really cold snap of the season. The thermostat ready a blistering -18. But the climbing was good and a good turn out. Good Job Tony and all who made the fest happen. Looks like the climbing will be good all throughout the season up there.


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Fall 08 Marmot line report!

AAO Filed Under:
The Fall 08 preshow season is well under way and we have some great feedback on the line so far. The colors have been getting great feedback so far, with a strong fall palette in both men's and women's. So what is new?



*Pricepoint Gore and Membrain shells as well as new components with upgraded shell fabric

*A new Eco-Story piece in every category

*Updated Softshell collection

*Expanded Insulation for Men and some new trend pieces for women

*A new Wool Tech program with boiled wool and recycled wool in lieu of sportswear

*New wool baselayer with our Cocona material- a Marmot fabric exclusive!!

*An expanded kids line

*A New glove collection- total overhaul on the glove offering

*A Back-to-School bag program with a 58% margin!



COLORS:

Strongest colors for men: Twilight/Tempest/Northsea combinations are great

Terra/Raven and Inca/Raven are beautiful, rich colors

The Forest/Dk Cedar/Hedge combos are going over well

Fire/Cardinal is carryover and still very strong



Color concerns: The terra/bonfire is not as strong in the softshell



Strongest colors for women: Auburn/Kashmir is a nice, bright fall red/orange

Port/Espresso/Cinnamon/Raven are all great rich fall colors

Wasabi is a nice fall green and Chive is strong again

Southsea is replaced by a greyer blue in Oasis for fall

***note: Espresso is more of a port, not a brown. The rich brown for fall is Raven



Shell Highlights:

- The Exum just won National Geography's 2008 "Best of Adventure Gear" award and also is the best selling Gore piece in our 30+ year partnership with Gore

- The Torre is a full stretch PRO shell (*note- the workbook does not show that this is PRO, but it is)-great contrast stitch as well

- The Palisades will show up on our favorites list- it is a Zippin compatible Gore piece for under $300!

- The Storm Front is our new Membrain shell for under $200! It is a great face fabric and mesh venting panels on the inside.

- The Men's and Women's Components were upgraded from PreCip face fabric to Membrain, for just a minor price increase (*Note: the M's Ridgetop Comp. is the only place in the Men's line with a fleece component piece)



Softshell Highlights:

- Sharp Point is still our #1 selling and the Gravity is still our #2

- The Moran jacket is last year's Snaz, which is a great Polartec 4-way stretch softshell built on the same lines as the Super Hero- great success here

- The Kingpin is the Moran with a fixed hood and pit zips, a great addition to the line

- The Super Hero's hood switched from PreCip to softshell

- The Andromeda is a Windpro piece that has a printed Jacquard fleece on the inside- beautiful

- The Ultima jacket is a lighter weight softshell that is UpCycle fabric with a Cocona lining

- W's Snazette has been gaining success and we added the Reyna, the fixed hood piece, in the women's category

- W's Janna is our women's UpCycle piece, light weight and beautiful lines

- The furlong has an amazing update this season with a fully lined, updated faux fur that looks and feels like rabbit. We also took the fur off of the cuffs and hem, and added a vest...all strong colors, great new jacket!

Insulation: 11 new designs here!
- The Iceland Jacket is an urban inspired, mountain quality down piece with 800 fill and urban storage pockets

- The Zeus is one we are VERY excited about. This is the component to the W's Venus, the 800 fill light down sweater is amazing in all colors!
- The Ellsworth Jacket is last year's flurry with a fixed hood and two way zipper
- The Ace Jacket is a bomber style jacket with Membrain face fabric and a great pocket set
- The W's Chelsea is a long, down piece with zip off fur/zip off hood design. Great canvas texture to face fabric
- W's Ignition is last year's Mountain down with great fashion friendly style lines
- W's Allure is a Primaloft Sport piece with softshell around the bottom, a great sporty synthetic piece
- W's St. Mortiz is a synthetic quilted casual jacket with fixed fur (*note: the fur on the black and espresso will be black)
- Going on the success of the Kitzbuhel vest, we added a Kitzbuhel jacket in great colors!
*note: some start dates are later (9/15/08)

Fleece:
- The Torrid is a hardface power stretch piece, great tech jacket and layering piece
- The Exergy jacket is a 64% wool/poly blend that is really resonating this season. A great full zip wool piece
- The Taos is a Polartec Wind Pro shell with a Sherpa lined collar- very stylish and functional!
- W's Carabella Hoody is like the Men's Exergy, with a wool/poly blend. However, here we get a reversible piece with a great soft knit print
- The W's Flair hoody and jacket is a super soft plush velour fleece...super yummy!

Wool:
- The first two Men's styles, the Davos and Saxon, are boiled wool pieces for a thicker, less pilling piece- great colors and texture
- The Geo is a 9 gauge half zip with contrast stitch- this piece marks the start of our recycled wool story
- The Ozero is a 14 gauge crewneck with contrast stitch
- The Hemlock is a boiled wool Women's piece, similar to the Davos
- The W's Isa is one of our favorite pieces for fall. It is a 9 gauge hoody with thumbholes and exaggerated ribbing- super cute!
- The W's Nara is a half zip version of the hoody, with 3 inch side zips
- The Vars is a 14 gauge half zip with contrast stitching...a favorite!

Snowsports: all ships here start 9/15/08
This year, texture is the thing in snowsports! Each component is not only has a tactile, but also visual texture as well. Jackets are equipped with the ski feature set: zip off powder skirt, goggle and ipod pocket and removable hood. All pants are going to be a looser cut in general to accommodate the trend.
- Tower 8 is a crosshatch pattern with full zip out Marmaloft liner
- Sidewall is a herringbone texture with two tone liner and a matching pant- also comes in a fixed insulation piece
- Gunsight is a heavy canvas texture (think Carhartt) with a lighter liner-also a fixed insulation piece here
- Spellbound is a component with a vest- unlike in the Women's, the men's does not have insulation in the sleeves- also no zip off powder skirt here
- Cargo pant is still our #1 selling pant
- W's Starlet is a down bomber style jacket with fixed powder skirt and great "tv static" pattern!
- W's Shooting Star is a linen like fabric with a cute synthetic liner
- W's West Run is a great textured fabric with contrast stitching and the plush velour fleece liner- such a cuddly sumptuous piece!
- #1 selling pant here is the W's Insulated Chamonix Pant, the Glade softshell is a great one as well

Baselayer:
The baselayer program gets an update this season with the addition of the wool/cocona layers. This amazing product is a wool face fabric, cocona lined piece that wicks and dries 25% faster, has a natural UPF of 40+ and has a permanent, rechargable anti-order. For this and the rest of our baselayer, we are heavily invested in this program and will continue to have a great inventory. If you are in need of baselayer now, we have stock available!

Kids:
First note here is that all kid's styles are available from XS-XL (XS-4-5; S-6-7; M- 8; L-10; XL-12)
We expanded this category to include a couple of snowsports pieces, a down piece and a few new fleece pieces. We also have 3 waterproof/breathable gloves/mitts for the little ones ranging from $18-30!

That is the rundown. Obviously nothing beats a showing, so we look forward to seeing you all at OR/SIA/ORA...but until then, get your orders in!

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Preshow Season FA08 Begins!

AAO Filed Under:
Well, we are back online again after a few weeks without a post! We are back on the road again, as well, starting our FA08 preshow tour in Marquette, MI...and were greeted by snow!
We actually started the week with a quick trip to Kansas City before heading north to Michigan, and then due West toward Fargo. Nothing like casing the far reaches of the territory to start!
On our way to fargo, we got a chance to stop at a few dealers in Duluth, it was actually on the way!! We had a great time on the way through and made it out of town without one incident! We did drive by our fateful parking spot, parked on the street next and armed the super duper crazy loud, make you scream and pass out alarm and went into W-Trek. Take that, Meth heads!!
Here is some of the great FA07 line-up. Speaking of that, look for our Top Ten in categories for FA08!!
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FOUND...sort of

AAO Filed Under:
So, in following up on the ROBBED report, the Duluth Police raided a meth house last week and found 80% of our things! Yeah, no cameras for me though. Just wanted to let you guys know we are slowing getting back to speed! I still have plans for the holiday selling guide, so be on the lookout! Thanks!

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ROBBED!!!

AAO Filed Under:
Well, normally i would post a picture along with this blog...maybe of our empty truck save a few jackets and a headlamp. Or of the front seat with just our catalog case. Or a picture of Brian looking forlorn with his pockets hanging out...but i can't. We were robbed on Thursday night while in Duluth, MN and the worst part is, we were there for a dZi foundation fundraiser.

Brian was showing his slide show of Pakistan (on a computer that is gone, along with all his stuff from his trip) as a fundraiser for the dZi foundation. It was going VERY well. The slideshow was amazing, funny and entertaining. We raised $212.50! With the matched donation from Marmot, that was going to be $425 to the cause, and it was our first one! We packed up, went to dinner and when we came back everything was gone. Money, computers, clothes, gear, swag, our vitamins (i know, what?), ipods, phones, all of it.

Many things can be replaced, but we are sorely missing our computers with all of our work and pictures on them. Especially Brian, who did not have back-ups from Pakistan. So, if anyone sees a guy walking around Duluth, MN wearing a yellow Exum jacket...knock him over!

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Reminders!!!

AAO Filed Under:
Hey guys, just a quick reminder on a few things we have going on:

Clinic tours- we are currently out on clinic tours. If you would like a clinic and have not been contacted yet, please email Vanessa@goaao.com to get one on the books!

dZi foundation fundraiser- We are currently booking times for this fall and next spring for Brian to come to your store and give a K2 slide show presentation and help raise awareness for the dZi foundation! This is a great opportunity for you to have a fun customer event and raise money for a great cause! Email Vanessa today to book your even!

Marked Change- Karakoram Pen Drive- also, we are getting the final organization in place for this, but you can start collecting pens now to benefit school children in the Karakoram region.

Preshow Fall 08- We are starting our plans for Preshowing Fall 08 now! We will be contacting you shortly for appointments. Also, look for new sales tools to help you write for the best discount coming soon!

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Birthday Extravaganza-Happy Birthday, Sunday!!

AAO Filed Under:
The very next night after Sue's birthday, we celebrated Sunday's!! And, once again, Dylan needed to help Sunday blow out the candles on her carrot cake...yum!
Brian and Sunday investigate her loot, a beautiful set of earrings from Sue and Howard...very beautiful. She also got a digital camera from Brian! Nice!!
A Happy Birthday shot of the boss and the birthday girl!
All the girls, modeling the new swag hats, very cute!
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Birthday Fun with Grandma!!

AAO Filed Under:
Every birthday part has to come complete with fun and games...and of course, quality time with Grandma. Happy Birthday, Sue!
What could be more fun than a balloon?
A game of hoops filled in the afternoon while we waited for dinner...H-O-R-S-E, anyone? Jesse, Brian's brother-in-law giving it his all.
Brian shot pretty well, in the, giving Jesse a run for his money!
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Birthday Extravaganza-Happy Birthday, Sue!!

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Last Sunday, Brian, Sunday, Howard (Brian's dad) and Brian's sisters family all came together at the HQ to celebrate Sue's birthday! We had an amazing day, starting with decorating the house with streamers and over 50 balloons!She was so suprised and excited! This is Brian showing me he can carry more balloons than i can!
Sue talking to Brian after discovering the house covered in birthday glee. We had a great breakfast that morning and then set to making the birthday dinner straight away!
Sunday snuggles up to Dylan, Brian's nephew.
Laura, Brian's sister, with her two boys...such a great party!!
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Birthday Extravaganza Cont.

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Our wonderful meal together ended with a Ghiardelli cheesecake, handcrafted by Sunday. Of course, Dylan had to help grandma blow out the candles!
Always the poser, Dylan sits with Uncle Brian, enjoying the new present from all of Sue's kids...the new Nano!
the stylish new nano, nestled in the speakers that Sunday purchased for Sue, this was definitely a gift we all will enjoy! Dance party, anyone?
And the Happy Birthday/Thank you flowers from her AAO road rats! Happy Birthday, Sue!
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Clinic tour- Fall 2007

AAO Filed Under:
Brian, are you this excited for clinic season to be starting? Of COURSE!!! Clinics are in full swing! This year we are bringing you a few new things to look forward to like ...THE GREAT SWAG???? Well, yes, but also a personlized clinic with your product featured in informational cards that will be left behind as a training tool for your staff. Also, don't forget to get logged into 3point5. It is a great learning tool for your staff to continue the Marmot education process. We look forward to being in your city and store soon!
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Lewis and Clark Marathon in St. Louis

AAO Filed Under:
On Sept. 14 and 15th, Brian and Vanessa headed down to STL to attend the annual Lewis and Clark Marathon put on by Fleet Feet. They met up with Superfeet sales manager, Joel Stern, to spend the weekend promoting and selling product. It was a beautiful weekend and we sold more than we thought possible!! It was a great event overall and we are always excited to help spread the word about the benefits of Superfeet! Happy feet, happy people!


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...stories of perilous, nay, endless traveling in the ever changing midwest territory...