MORE show announces special programs and retailer incentives, including free lodging
Madison, WI—The MORE show is the newest outdoor trade show on the calendar, and from the outset its announced mission was to breathe new life into the regional trade show format. As part of that mission, Show Director Scott Lynch has released the following details regarding special programs for the show.
“The signature program of the event will be the Fashion Show,” said Lynch. The show will be held on the roof of the Monona Terrace Convention Center, with lake views in one direction and the downtown skyline in the other. “It’s a perfect setting for a fun event that is focused on the outdoors. We’ll have cocktails and appetizers to enjoy, and exhibitors will have a chance to get their goods seen not just by those with whom they were able to secure appointments, but by everyone.” He continued, “It is, by far, the most effective way to prospect for new business.” The fashion show is not just for apparel, either. Wearable or portable accessories from bags and packs to watches, sunglasses, or climbing harnesses can be included.
There are a number of incentives created especially for retailers. Lynch offered the following details, “As we all know, the driving force behind an early show is the discounts. But we want to do even better.” To that end, retailers will have many ways they can accumulate entries into a prize drawing. Prizes will include many types of gear, plus gas cards and the grand prize, two nights hotel stay. Lynch elaborated, “Each retailer who pre-registers automatically receives one entry. And every qualifying order submitted at the show earns another entry. Retailers who plan ahead and can pull the trigger on site will have the best chance of winning great prizes.” Retailers who pre-register by June 1 receive an extra chance to win.
“Retailers know who their core vendors are,” he says, “and they know which categories have worked for them in the past. One of the goals at the MORE show is to encourage retailers to write these orders on-site.” There is no reason, he argues, to put this off. “Between vendor discounts for early write and our special MORE show incentives, you literally have someone willing to do it now rather than later, Lynch points out. With this business done, it frees buyers to spend more time working on things like evaluating new categories and new vendors. “Our goal is to create a marketplace at the intersection of these two modes—the tried-and-true and the new and different, and to do it in a way that is cost- and time-efficient.”
The MORE show will be held at the Monona Terrace Convention Center in Madison, WI July 22-24, 2008. Details can be found at www.morexchange.org.
For further information/contact
Scott Lynch
MORE Show Director
info@morexchange.org
Madison, WI—The MORE show is the newest outdoor trade show on the calendar, and from the outset its announced mission was to breathe new life into the regional trade show format. As part of that mission, Show Director Scott Lynch has released the following details regarding special programs for the show.
“The signature program of the event will be the Fashion Show,” said Lynch. The show will be held on the roof of the Monona Terrace Convention Center, with lake views in one direction and the downtown skyline in the other. “It’s a perfect setting for a fun event that is focused on the outdoors. We’ll have cocktails and appetizers to enjoy, and exhibitors will have a chance to get their goods seen not just by those with whom they were able to secure appointments, but by everyone.” He continued, “It is, by far, the most effective way to prospect for new business.” The fashion show is not just for apparel, either. Wearable or portable accessories from bags and packs to watches, sunglasses, or climbing harnesses can be included.
There are a number of incentives created especially for retailers. Lynch offered the following details, “As we all know, the driving force behind an early show is the discounts. But we want to do even better.” To that end, retailers will have many ways they can accumulate entries into a prize drawing. Prizes will include many types of gear, plus gas cards and the grand prize, two nights hotel stay. Lynch elaborated, “Each retailer who pre-registers automatically receives one entry. And every qualifying order submitted at the show earns another entry. Retailers who plan ahead and can pull the trigger on site will have the best chance of winning great prizes.” Retailers who pre-register by June 1 receive an extra chance to win.
“Retailers know who their core vendors are,” he says, “and they know which categories have worked for them in the past. One of the goals at the MORE show is to encourage retailers to write these orders on-site.” There is no reason, he argues, to put this off. “Between vendor discounts for early write and our special MORE show incentives, you literally have someone willing to do it now rather than later, Lynch points out. With this business done, it frees buyers to spend more time working on things like evaluating new categories and new vendors. “Our goal is to create a marketplace at the intersection of these two modes—the tried-and-true and the new and different, and to do it in a way that is cost- and time-efficient.”
The MORE show will be held at the Monona Terrace Convention Center in Madison, WI July 22-24, 2008. Details can be found at www.morexchange.org.
For further information/contact
Scott Lynch
MORE Show Director
info@morexchange.org
