We got an excellent review on the Ignition in the Outside Magazine Gear Guide that hit the stands yesterday.
Check it our on pages 99-101. It says they had 20 testers running in 25 new models of shoes near Boulder. Out of the 25, 7 made the cut. We got what may be the best overall review out of the other 6 shoes (Brooks Adrenaline ASR5, Adidas Supernova Riot, Merrell CP Paragon, Vasque Velocity XCR, and New Balance 840).
Here's what they said:
"For a debut shoe from a brand-new company, the Ignition gets enthusiastic Rookie of the Year props. It handled technical, rocky trails with aplomb, but unlike many other burley mountain-running shoes, it also felt remarkably light and nimble. Large, well-spaced lugs on the outsole clung to both boulder fields and loose scree, and the upper-a stretchy mesh bootie wrapped in minimalist synthetic overlays - secured the mid and forefoot remarkably well. The upper is thin on padding, so some testers felt the need to compensate with a thicker sock. 12.3 oz."
This is our first major review in a major consumer magazine - Good work Boo!!!
Check out this image of David Blaine’s “Dive of Death” Batman stunt while wearing a Marmot jacket. Notice how the zip tie conveniently faces up while he’s hanging upside down!
This was caught on Spiegal, one of Germany’s most important on-line news websites. Once you open up the link, make sure you hit the previous “back” buttons to see the David’s stunt in context:
http://www.spiegel.de/fotostrecke/fotostrecke-35577-5.html#backToArticle=580309
Please open the link below and read the excellent review in Alpinist Magazine’s “Mountain Standards” field-test blog.
This feature is a real testament to Marmot’s quality and authenticity in a core mountain environment (Swiss Alps).
http://www.alpinist.com/doc/web08f/ms-lg-marmot-kingpin-jacket
Midwest Mountaineering Names Grant Recipients
SportsOneSource Media Posted: 7/15/2008
Midwest Mountaineering of Minneapolis has announced recipients of their environmental Grants Program.
The Minneapolis-based retailer has long donated 10% of pre-tax profits to environmental causes that they support, but this is the first year its employees voted to decide on recipients.
Owner Rod Johnson said of the grants this year, “We support their efforts and enjoy the benefits of their programs and hope you will, too!
These are the people who make sure we keep our outdoor treasures for future generations.”
Recipients of this year's Midwest Environmental Grants are:
• The Conservation Alliance – http://www.conservationalliance.com
• Eco-Education – http://www.ecoeducation.org
• Kinnickinnic River Land Trust – http://www.kinniriver.org
• Lonnie Dupre – http://www.lonniedupre.com
• Mississippi Whitewater Park – http://www.whitewaterpark.canoe-kayak.org
• North Country Trail Association –http://www.northcountrytrail.org
• U of MN Raptor Center – http://www.raptor.cvm.umn.edu
• Superior Hiking Trail Association – http://www.shta.org
A member of the Grassroots Outdoor Alliance or outdoor retailers, Midwest has a long record of promoting outdoor recreation. Each year Midwest host’s two Adventure Expos (April & November) and many clinics, sales and trips to support outdoor enthusiasts in Minneapolis. The most recent Spring Expo yielded 60 Exhibitors, over 60 Presentations, and a screening of the Banff Film Festival.
Beyond special events, Midwest has its own climbing cave, open daily and encourages climbers with special programs like Bouldering Divas!
At the Winter Adventure Expo in November, Midwest is proud to announce that they will have Dr. John Francis as a key speaker. Dr. John Francis, is an environmentalist best known as for his actions famously lived without car transportation for over 17 years and started Planet Walk in 1982. He was recently profiled in Backpacker Magazine, and spoke at The Conservation Alliance Breakfast this past winter.
Gore and REI Present Dressing for the Outdoors Women's Workshops
Posted: 09/22/2008 In Category: Outdoor Manufacturer
Posted By: Jaclyn Bailey, CGPR
Press Release Content
W.L. Gore & Associates, inventor of GORE-TEX® and WINDSTOPPER® fabrics, announces today it’s teaming up with REI and many of their premiere outdoor partner brands to deliver a fun and informative Dressing for the Outdoors Workshop Series at twenty REI stores across the country this Fall. The workshops participants will be among the first to hear the latest in comfort science, and learn how to dress for adventure in any weather, including expert instructions on the latest technical fabrics and layering techniques. The workshop will be hosted by top female outdoor athletes and showcase products from Arc’teryx, Marmot, Merrell, Mountain Hardwear, Outdoor Research and Vasque.
“Gore is committed to growing the womens’ market along with the great partner brands we work. We all understand the importance of this dynamic business to the industry and how crucial the right clothing and footwear makes on womens’overall outdoor experience,” said Diane Davidson, Gore strategic market development.
GORE-TEX® and WINDSTOPPER® fabrics are a key part of managing comfort in the outdoors. GORE-TEX® fabric is waterproof, windproof and highly breathable. All GORE-TEX® products are manufactured according to strict quality and performance standards and carry the Guaranteed To Keep You Dry® promise even in the toughest of conditions. WINDSTOPPER® fabric offers total windproofness and maximum breathability for comfortable warmth and protection across a wide range of weather conditions. Both fabrics provide comfort and protection so you can enjoy all your outdoor activities with confidence.
The Dressing for the Outdoors Women’s Workshops kick-off on the east coast at the Boston REI store on September 30, 2008 and finish on the west coast at the REI store in Santa Ana, California on December 4, 2008. Workshops start at 7:00pm and are approximately one-hour long, followed by personal shopping with the experienced REI staff – also a great opportunity to holiday shop for the outdoor enthusiasts on everyone’s list. Participants will each receive an amazing goodie-bag and have a chance to win great raffle prizes from Arc’teryx, Marmot, Merrell, Mountain Hardwear, Outdoor Research and Vasque.
Workshop participants will also receive a special offer from Gore. When participants purchase any WINDSTOPPER® Jacket (from the workshop) at REI or REI.com by Dec. 18, 2008, Gore will make a $20 contribution in their name to a Warm & Fuzzy cause. Plus, they will receive a free WINDSTOPPER® scarf.
For more information about the Dressing for the Outdoors Women’s Workshops and a complete workshop schedule visit http://www.rei.com/goretexwomensworkshop.
• The Feroce got a 5-Star Review from Rock and Ice, while the Spectro won Alpinist’s Mountain Standards Award.
• SCARPA got good coverage of core products in the hiking line (Kailash and Mustang) in a couple of regional magazines, New Hampshire Magazine and Aspen Magazine.
• The Hurricane gets a huge spread on the opening page of Ski’s buyer’s guide a poster child for the new generation of crossover boots. It’s particularly compelling to have such a big image of a boot from SCARPA at the start of a very alpine-focused gear guide.
• The Terminator X won an Editor’s Choice Award from Backcountry Magazine in its Gear Guide, the Spirit 4 won an Honorable Mention (missing an Editor’s Choice award narrowly, mainly by virtue of the fact it wasn’t new this year; this is a new award this year for Backcountry), and SCARPA had the most boots covered of any manufacturer in the Gear Guide in both the AT and telemark categories.
• Powder gave its annual Skier’s Choice Award to the Typhoon, Terminator X Pro and, for the third year running, the T-Race.
• Freeskier covered the Typhoon and Domina in their Buyer’s Guide.
• The new Alpine Cross line got some excellent coverage surrounding Outdoor Retailer, including standalone articles on the initiative in Outdoor Business Magazine and Footwear Intelligence Magazine.
Lorpen Launch Programs – Spring 2009
• Book $750 of Tri-Layer and or Comfort Life Socks and receive:
o $75 of spring 09 product at N/C
• Book $1250 of Tri-Layer and or Comfort Life Socks and receive:
o $175 of spring 09 product at N/C
o A new display for $125 **
• Book $1750 of Tri-Layer and or Comfort Life Socks and receive:
o $300 of spring 09 product at N/C
o A new display at N/C **
** Single side display regular dealer cost $250 (holds approx 160 pairs)
** Double side spinner display regular dealer cost $300 (holds approx 320 pairs)
Lorpen Launch Programs – Spring 2009
• Book $750 of Tri-Layer and or Comfort Life Socks and receive:
o $75 of spring 09 product at N/C
• Book $1250 of Tri-Layer and or Comfort Life Socks and receive:
o $175 of spring 09 product at N/C
o A new display for $125 **
• Book $1750 of Tri-Layer and or Comfort Life Socks and receive:
o $300 of spring 09 product at N/C
o A new display at N/C **
** Single side display regular dealer cost $250 (holds approx 160 pairs)
** Double side spinner display regular dealer cost $300 (holds approx 320 pairs)
LOVE HOPE STRENGTH
ONE CANCER CENTER IN EVERY COUNTRY, ONE CONCERT AT A TIME.
EVEREST ROCKS PREMIER
SUNDAY, SEPT 7, 10:00PM EST
PALLADIA (MTV's High Def Channel formerly known as MHD)
2 times cancer survivor and musician mike peters (The Alarm) along with fellow musicians (Glenn Tillbrook of Squeeze, Slim Jim Phantom of the Stray Cats, Cy Curnin and Jamie West-Oram of The Fixx, and Nick Harper) , cancer survivors, Everest summiteers and trekkers go on a once in a lifetime journey to Mt Everest. They are on a quest to raise money and awareness for a local cancer hospital in Nepal and set the Guinness Book of World records for the highest concert on land.
Proceeds from Everest Rocks are going to the purchase of the first mammography machine and the first internal radiation machine for the country of Nepal.
Purchase your own copy of this epic journey.
Regular Price: $25
Pre-Sale Price: $20
(Pre-sale offer only valid for 9/4-9/11/08)
OWN IT NOW
*Premier parties being hosted in Denver and Dallas on 9/7/08.
Contact us for more information.
LAST YEAR 30,000 PEOPLE NEEDED BONE MARROW DONORS,
AND ONLY 3,000 FOUND A MATCH.
Stop by a Love Hope Strength Foundation booth to register to become a marrow donor.
Registration requires only a cheek swab, and completion of a donor consent form.
Upcoming concerts where you can help save lives:
UNION COUNTY MUSIC FEST!
JOIN US, RAIN OR SHINE, THIS WEEKEND!!
THURSDAY, SEPT 4: An intimate evening with Mike Peters and the NJ Symphony Orchestra Chamber Players. Learn more and buy tickets.
FRIDAY, SEPT 5: Everclear and Cracker are amongst the line-up of bands in Cranford. Admission is FREE
SATURDAY, SEPT 6: The day kicks off with the ROCK-ON-WALK-A-THON and 5K. We encourage you to Show your Strength and join the masses Saturday morning in Nomahegan Park. Followed by a day of music and fun for the entire family. The B-52's, Tokyo Police Club, Gin Blossoms, Mike Peters and the NJ Symphony Orchestra and many more....do not miss this amazing day!
Learn more about Union County Music Fest and the Rock-On-Walk-A-Thon
CROCS NEXT STEP CAMPUS TOUR
The Crocs Next Step Campus tour is hitting the road and heading out for another great adventure. We are going all over the country - from Nevada to New York - to Florida and Arizona - and many places in between. We are teaming up with the tour, DKMS and Driving for Donors to get students more involved in the cure for cancer.
September 4 Georgia Southern University
September 7 SUNY Oneonta
September 10 PRIVATE
September 11 Kent State University
September 12 PRIVATE
September 13 Georgia State University
September 14 University of Florida
September 16 Kean University
September 18 Bloomsburg University
September 19 Christopher Newport University
September 20 Rochester Institute of Technology
September 21 Ithaca College
September 23 University of Wisconsin-Oshkosh
September 26 University of Arizona
Full campus line-up and details!
__________________________________________
SPONSORS
Sponsors are urgently needed to help the Love Hope Strength Foundation continue its mission of bringing cancer care to the world. Please contact us about supporting our concerts, climbs and bone marrow drives.
Cancer will touch each and every one of us in our lifetime.
Join us as we build an army of strength to rid the world of an international killer that knows no borders and sees no color, race, religion, age or socioeconomic demographic. It is a global issue in need of support from a worldwide network. The Love Hope Strength Foundation (LHSF) raises funds and awareness for cancer centers around the world through music-related events and promotions.
Learn more at www.lovehopestrength.org
Truly,
Shannon Foley, Director
Love Hope Strength
Worldwide, cancer causes more deaths than AIDS, tuberculosis, and malaria combined. 1 in every 8 deaths is due to cancer.
EMPIRE ROCKS, SNOWDON ROCKS, EVEREST ROCKS,
PERU ROCKS, LA ROCKS, FESTIVALS ROCK
Love Hope Strength is a registered 501(c)3 organization in the United States. Love Hope Strength is registered as a charity in England and Wales charity number 1117505. Love Hope Strength is a registered charity in Australia.
