Gore and REI Present Dressing for the Outdoors Women's Workshops
Posted: 09/22/2008 In Category: Outdoor Manufacturer
Posted By: Jaclyn Bailey, CGPR
Press Release Content
W.L. Gore & Associates, inventor of GORE-TEX® and WINDSTOPPER® fabrics, announces today it’s teaming up with REI and many of their premiere outdoor partner brands to deliver a fun and informative Dressing for the Outdoors Workshop Series at twenty REI stores across the country this Fall. The workshops participants will be among the first to hear the latest in comfort science, and learn how to dress for adventure in any weather, including expert instructions on the latest technical fabrics and layering techniques. The workshop will be hosted by top female outdoor athletes and showcase products from Arc’teryx, Marmot, Merrell, Mountain Hardwear, Outdoor Research and Vasque.
“Gore is committed to growing the womens’ market along with the great partner brands we work. We all understand the importance of this dynamic business to the industry and how crucial the right clothing and footwear makes on womens’overall outdoor experience,” said Diane Davidson, Gore strategic market development.
GORE-TEX® and WINDSTOPPER® fabrics are a key part of managing comfort in the outdoors. GORE-TEX® fabric is waterproof, windproof and highly breathable. All GORE-TEX® products are manufactured according to strict quality and performance standards and carry the Guaranteed To Keep You Dry® promise even in the toughest of conditions. WINDSTOPPER® fabric offers total windproofness and maximum breathability for comfortable warmth and protection across a wide range of weather conditions. Both fabrics provide comfort and protection so you can enjoy all your outdoor activities with confidence.
The Dressing for the Outdoors Women’s Workshops kick-off on the east coast at the Boston REI store on September 30, 2008 and finish on the west coast at the REI store in Santa Ana, California on December 4, 2008. Workshops start at 7:00pm and are approximately one-hour long, followed by personal shopping with the experienced REI staff – also a great opportunity to holiday shop for the outdoor enthusiasts on everyone’s list. Participants will each receive an amazing goodie-bag and have a chance to win great raffle prizes from Arc’teryx, Marmot, Merrell, Mountain Hardwear, Outdoor Research and Vasque.
Workshop participants will also receive a special offer from Gore. When participants purchase any WINDSTOPPER® Jacket (from the workshop) at REI or REI.com by Dec. 18, 2008, Gore will make a $20 contribution in their name to a Warm & Fuzzy cause. Plus, they will receive a free WINDSTOPPER® scarf.
For more information about the Dressing for the Outdoors Women’s Workshops and a complete workshop schedule visit http://www.rei.com/goretexwomensworkshop.
Posted: 09/22/2008 In Category: Outdoor Manufacturer
Posted By: Jaclyn Bailey, CGPR
Press Release Content
W.L. Gore & Associates, inventor of GORE-TEX® and WINDSTOPPER® fabrics, announces today it’s teaming up with REI and many of their premiere outdoor partner brands to deliver a fun and informative Dressing for the Outdoors Workshop Series at twenty REI stores across the country this Fall. The workshops participants will be among the first to hear the latest in comfort science, and learn how to dress for adventure in any weather, including expert instructions on the latest technical fabrics and layering techniques. The workshop will be hosted by top female outdoor athletes and showcase products from Arc’teryx, Marmot, Merrell, Mountain Hardwear, Outdoor Research and Vasque.
“Gore is committed to growing the womens’ market along with the great partner brands we work. We all understand the importance of this dynamic business to the industry and how crucial the right clothing and footwear makes on womens’overall outdoor experience,” said Diane Davidson, Gore strategic market development.
GORE-TEX® and WINDSTOPPER® fabrics are a key part of managing comfort in the outdoors. GORE-TEX® fabric is waterproof, windproof and highly breathable. All GORE-TEX® products are manufactured according to strict quality and performance standards and carry the Guaranteed To Keep You Dry® promise even in the toughest of conditions. WINDSTOPPER® fabric offers total windproofness and maximum breathability for comfortable warmth and protection across a wide range of weather conditions. Both fabrics provide comfort and protection so you can enjoy all your outdoor activities with confidence.
The Dressing for the Outdoors Women’s Workshops kick-off on the east coast at the Boston REI store on September 30, 2008 and finish on the west coast at the REI store in Santa Ana, California on December 4, 2008. Workshops start at 7:00pm and are approximately one-hour long, followed by personal shopping with the experienced REI staff – also a great opportunity to holiday shop for the outdoor enthusiasts on everyone’s list. Participants will each receive an amazing goodie-bag and have a chance to win great raffle prizes from Arc’teryx, Marmot, Merrell, Mountain Hardwear, Outdoor Research and Vasque.
Workshop participants will also receive a special offer from Gore. When participants purchase any WINDSTOPPER® Jacket (from the workshop) at REI or REI.com by Dec. 18, 2008, Gore will make a $20 contribution in their name to a Warm & Fuzzy cause. Plus, they will receive a free WINDSTOPPER® scarf.
For more information about the Dressing for the Outdoors Women’s Workshops and a complete workshop schedule visit http://www.rei.com/goretexwomensworkshop.
