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END Recent PR!

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Trail Runner, December 2008
“This lightweight trail shoe from END’s debut line promises the best of two worlds – green materials and high performance design – and it delivers….The Stumptown 10 oz. is ideal for runners with a neutral footstrike who like a soft, responsive shoe. Need more support? Try the Stumptown 12 oz.”
(not online yet, link to JPG)

WEND Online, November 2008
“When you pick up a pair of End shoes, it’s immediately clear how different they are from everything else on the market. They feel drastically lighter and the aesthetic of the shoes is streamlined; only a few colors and a basic but distinct design give the shoes a look that certainly comes off as cool.”
http://wendmag.com/greenery/2008/11/walking-the-walk-end-footwear-promotes-responsible-business-and-shoes/

WEND, November 2008
END’s Stumptown 8.5 oz. and WOW (‘Walk On Water’ debuting on January 5th) looking sexy on authentic outdoor models in WEND’s Survival Kit, Volume 3, Issue 4. We’re framing these shots for the office!
(not online yet, link to JPG)

Running Times, November 2008
“Designed with a minimalist construction, many recycled materials (including laces and portions of the outsole and midsole), bamboo-infused linings, non-toxic glues, reduced manufacturing energy and less packaging.”
http://runningtimes.com/Article.aspx?ArticleID=14736

National Geographic Adventure, October 2008
“Another strategy is to design a shoe that require fewer plastics, glues, and excess components. Such is the mission of END Footwear, an upstart brand with a lofty goal: pioneer a new age of outdoor gear products with an environmentally neutral design.”
http://adventure.nationalgeographic.com/print/2008/10/gear/eco-shoes-text

Portland Monthly, October 2008
“All END shoes use bamboo fibers in their liners, and the laces and webbing are made from recycled soda bottles. Moreover, the shoes use 30 to 50 percent less material (like webbing and padding) and less glue than the typical running shoe, creating a lighter sneaker (10 ounces, compared to most others, which weigh between 12 and 15). The price is little light too…”
http://www.portlandmonthlymag.com/issues/current-issue/articles/1008-features-ripple/?page=4

Running Intelligence, October 2008
“The shoes are made in China, and Estey (Andrew Estey, END co-founder) says “END has taken great steps to streamline the manufacturing process. It takes 300 hands to manufacturer the typical running shoe. Our shoe requires only 150 hands. Less manpower means less electricity and less consumption of energy.” END is also working toward a goal by 2010 that all components in its shoes are sourced within 100 miles of the factory. “China has been a problem in this, but we are working towards being part of the solution.”
(No link on this one)

Footwear Intelligence, October 2008
“It (Stumptown 12 oz.) is a lightweight, multi-purpose shoe with added flexibility that retains its stability overall. Design elements include the absence of a heel cup, less foam, fewer seams and lighter weight mesh. SRP $80.”
(No link on this one)

American Way, September 2008
“Debuting this month, this astonishingly light boot (Stumptown LT) is made from 20 to 30 percent renewable, sustainable, or recyclable materials (with a goal of 100 percent within three to five years). The boot also has a bamboo-infused lining, a recycled-rubber outsole, and a patterned exterior.”
http://www.americanwaymag.com/tabid/2855/tabidext/4157/default.aspx

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