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Little Hotties/Yaktrax to Sponsor U.S. Ski/Snowboarding Team
SportsOneSource Media Posted: 6/18/2009

Little Hotties and Yaktrax, both owned by Implus Footcare, have signed on as sponsors of the U.S. Ski Team and U.S. Snowboarding. Little Hotties will provide the athletes, volunteers, media and support staff with products as the exclusive supplier of hand and foot warmer products. Yaktrax will serve as the exclusive ice traction supplier, providing traction and stability on snow and ice to all athletes and support staff.

"Winter athletes and spectators are forced to compete in extremely cold and icy conditions," said Todd Vore, President of Implus Footcare. "Little Hotties and Yaktrax are necessary winter accessories that return the focus to the sport and not the cold environment. We are proud to do our part in helping them bring home the gold!"

"Little Hotties and Yaktrax are a welcome addition to the Team", said Ted Morris, vice president of sales and marketing for the Team. "We are excited to partner with Little Hotties and Yaktrax as we launch into the Olympic season and beyond."

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