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Sole getting technical

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Check out this great story from InsideOutdoor magazine about the recent technology Sole insoles is working on:
An Out-of-stock solution: the outdoor industry's RFID experiment-
http://www.insideoutdoor.com/documents/IO_Spring10/IO_Spring10/index.html?pageNumber=26

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...stories of perilous, nay, endless traveling in the ever changing midwest territory...