SCARPA North America to distribute Koflach plastic mountaineering boots
BOULDER, Colo. – In a move that complements its own mountaineering boot collection, SCARPA North America will begin distributing Koflach plastic mountaineering boots for Spring 2011, after it was announced in early May that Koflach products would again be manufactured and offered in Europe.
Koflach AG announced in May that it is re-introducing the Koflach brand to the world for Spring 2011. Originally founded by Austrian climbers in 1898, the Swiss owners at Koflach AG understand the brand equity and share the passion of Koflach users. With renewed enthusiasm and ownership, Koflach is being reborn with the market-leading products that defined comfort, fit and warmth in the category. For Spring 2011, SCARPA North America will offer both the Arctis Expe, a very warm double plastic mountaineering boot geared toward expedition use or colder-temperature ice climbing, as well as the Degre, an all-around double plastic boot.
“Different plastic boots have different features, fits and applications. Distributing Koflach makes a lot of sense for us because the fit of and uses for these two boots nicely complement SCARPA’s two plastic boots, the Omega and the Inverno,” said SCARPA North America CEO Kim Miller. “For our customers, that means we are able not only to offer a highly respected and sought-after product, but also offer the most complete range of plastic mountaineering boots in the world.”
The distribution arrangement also takes advantage of SCARPA North America’s move in early 2009 to open its own distribution center in a location integrated with its offices in Boulder, Colo. Having battle-tested its distribution center for the last year-and-a-half, SCARPA North America is adding another brand to its offerings, including SCARPA, Rottefella, and now Koflach.
BOULDER, Colo. – In a move that complements its own mountaineering boot collection, SCARPA North America will begin distributing Koflach plastic mountaineering boots for Spring 2011, after it was announced in early May that Koflach products would again be manufactured and offered in Europe.
Koflach AG announced in May that it is re-introducing the Koflach brand to the world for Spring 2011. Originally founded by Austrian climbers in 1898, the Swiss owners at Koflach AG understand the brand equity and share the passion of Koflach users. With renewed enthusiasm and ownership, Koflach is being reborn with the market-leading products that defined comfort, fit and warmth in the category. For Spring 2011, SCARPA North America will offer both the Arctis Expe, a very warm double plastic mountaineering boot geared toward expedition use or colder-temperature ice climbing, as well as the Degre, an all-around double plastic boot.
“Different plastic boots have different features, fits and applications. Distributing Koflach makes a lot of sense for us because the fit of and uses for these two boots nicely complement SCARPA’s two plastic boots, the Omega and the Inverno,” said SCARPA North America CEO Kim Miller. “For our customers, that means we are able not only to offer a highly respected and sought-after product, but also offer the most complete range of plastic mountaineering boots in the world.”
The distribution arrangement also takes advantage of SCARPA North America’s move in early 2009 to open its own distribution center in a location integrated with its offices in Boulder, Colo. Having battle-tested its distribution center for the last year-and-a-half, SCARPA North America is adding another brand to its offerings, including SCARPA, Rottefella, and now Koflach.
