The Marmot Motto is pretty good. For those of you that have heard me out there talking about brand direction and or asking where Marmot is "going", I think that this is a GREAT statement about what we are about and where we are going.
It's concise, clear, fun and a little "in your face" which I think is some of the attitude that Marmot has always had, but maybe didn't do the best job of espousing. I think that Marmot has always been about what the professionals use, but to help sell it well, like it or not in this Retail game there has to be a little of that and I think this says it well.

Live from the AK Brian Block