Whew, OR is over and we had an extremely successful show from a PR perspective! Over the course of three days, we had about 20 media come to the Lorpen booth and learn about Tri Layer. They all seemed to be impressed with the display that shows how the water is absorbed by the Coolmax layer and held by the Tencel layer. In terms of actual media coverage, the Lorpen socks were featured in the New Products Picks section of the OR Show Daily, as well as in the show issue of Textile Insight. DNR included Lorpen in their post-show feature (middle of page 2) and a few bloggers also included Tri Layer Socks in their blogs during the show. All of these articles are attached so you can see them and share them with your buyers/retailers.

The Sock-sa Party was so much fun – it was supposed to end at 6:00 p.m. when the show was over for the day, but we still had people in the booth enjoying the Spanish wine, sangria, tapas and pintxos at 6:45 p.m., even after the salsa dancers left with their music! Still not carrying Lorpen in your store? Email Vanessa today for more info!