Here it comes! Outdoor Retailer is less than 2 weeks away! I have most of you scheduled, but if we do not have an appointment with you yet and you would like one, please contact Vanessa (vanessa@goaao.com). I would love to schedule with you! Look forward to seeing you all at OR! Also, we have various events that our vendors will be throwing, stop by the Marmot booth and grab your goody bag (water, fruit, granola, etc) and grab a schedule of events! We would love to see you at OR!!

Ames Adventure Outfitters has the distinct pleasure of hosting our Mission Playground Sales manager out to our Headquarters to learn about the line and had a bit of golf on the side. Now, Sunday and i have just started to learn the game this summer, so it is something quite new to us. But Howard (Brian's dad), Sue (his mom) and Mark all are old pros. The day was HOT, the course was empty and we had a blast!
Sunday, Sue and Mark holding down their team cart in our "best shot" game. Notice Mark's very nice Spring 08 Mission Playground shirt? Please, come see us at OR so we can show you the rest of the line...:)
This is my documenting golf shot...how artistic...
And finally, these guys just lined up like this on the green, i thought it was very picturesque.

well, team AAO all has our own personal style as well as a personal golf level. Here, Howard is displaying an easy summer fashion with a lightweight polo and calssic khaki golf shorts. He is also showing is game winning golf swing...look at that follow through!
Sunday has chosen a classic style as well with a cool white ribbed tank and khaki capris. She is showing her driver skills off the fourth hole...lookin good, Sunday!
Sue has gone for a more modern look with a knit tank and cool khaki shorts..a truly great choice for the amazingly warm day. She also shows off her unexpected golf swing...without a practice swing, Sue often hits with as much style and length as the boys!
Being as though i am new to golf, i decided that a "golf outfit" was in order. I say, whenever you can fit in an outfit, you should! So i am wearing white knee length knickers, a green polo and some amazingly bright hot pink and lime Kangaroos...with a plaid ribboned golf hat, of course! The hit is not going going to be commented on...

What is this little button, Vanessa? Why, it is a way for you to eliminate your carbon footprint if you are traveling to the Outdoor Retailer Expo in Salt Lake City...which you are...because we live in the Midwest! Just click on the OR link to the right and it will take you to the homepage where you can calculate your carbon footprint and pay it forward. You can't really click on the link here to get to the calculator though, i am not that Internet savvy. And i stole this graphic from their site...hence the click part:). But the link works!

Now, down to business! It is time to start scheduling appointments for OR! I will be starting the email requests this week, followed by calling in the next few weeks, but if you have a time and would like to schedule now, please do not hesitate to send me your request! We are almost completely wide open at this time, so you could have almost any time you want! And this is not just for OR, if the Madison trade show is more your cup of tea...just send a time for that!

We will also have our Zeal sales manager there to tell you all about this great line we picked up last year. A truly amazing Women's Performance Optics company that opened its offering to Men as well...all with the incredible ZB-13 lens-a nearly transitional polarized lens with incredible versatility! With women's specialty climbing to new heights, isn't it time you had an optics company to keep up?

We also have a new line, Mission Playground, that you all should have received an email blast about this week. There is info posted below with a company history. We would love to schedule you to see this line as well!! Contact Vanessa today-vanessa@goaao.com. Thanks, have a great day-it is almost the weekend!!

We are very pleased to announce a new line to Ames Adventure Outfitters: Mission Playground! They are a great eco-conscious sportswear line that not only uses sustainable fabrics, but also contributes to sustainable causes and uses graphic messaging to spread the eco message. Below is a bit of the company history to give you the full scoop. We would love to schedule an appointment for you at OR or Madison to see our newest line! If you want to peek at some designs now, check out the website at http://www.missionplayground.com/.

Mission Playground-

"Mission Playground was established in the spring of 2003 to promote awareness for the environment. The intention was to make people think, because thought creates awareness and when we are aware we make better decisions. Mission Playground also wants to encourage people of all ages to become more conscious of the environment so that we and future generations will continue to have the opportunity to enjoy it.

The Earth is our playground, our mission is to preserve it defines what we are trying to achieve in all aspects of our operations. From design to production to distribution we are committed to approaching these processes with the impact of the environment our priority.

In 2005, Mission Playground launched a program called S.E.E.D. (sustainable environment and educational development) for which 1% of all sales are set aside in order to support non-profit organizations that share the same passions as we do for the playground.

S.E.E.D. (Sustainable Environment & Educational Division), launched in Spring 05’, is a program designed to give back to the Environment. 1% of the sales of Mission Playground will be pledged to non-profit organizations that are truly making a difference in sustaining the Environment for future generations.

Mission Playground is innovative, cutting-edge and conscious about spreading awareness. In an industry that defines itself by these characteristics, no company has ever taken the step to create awareness and respect for the playground until now!

Mission Playground was created to do many things, but most importantly it was designed to tell a story, share a passion and create thought. In a world of branding, Mission Playground is certainly a brand but what we are branding is awareness for the environment. The idea and execution of Mission Playground was simply to bring something fresh and innovative into a market that has grown stale and conservative.

We are a collective group of people that are committed to designing, producing and delivering a product as conscious and sustainable as possible. We also understand the importance of bringing a product to market that has value at a marketable price. The organic or sustainable world is not a perfect world and will never be, but we certainly make every effort to watch our impact and bring the best product we can to the market.

Mission Playground designs men’s, women’s and kid’s lifestyle apparel with an offering that runs the gamut from head to toe. From Organic cotton t-shirts and recycled rubber flip flops to Organic denim jeans and Organic cotton/ recycled polyester and spandex woven’s. We are constantly seeking the most innovative and unique fabrications and designs to continue to set us apart and be the company others follow.

The Mission

The Earth is our playground, our mission is to preserve it. Mission Playground’s approach is to create awareness through our environmentally conscious and globally mindful designs. We do this by using sustainable materials whenever and wherever possible. With ongoing research and new fabrications appearing all the time, we promise to do the best we can to incorporate our findings. This is not a perfect evolution but we are getting better all the time and we want to thank you for your continued support. May you find the path ahead unpaved and the beauty unparalleled."

7 cities in 5 days? i think so! It was the jet-setting rockstar lifestyle for 2/3 of team AAO this week as Sunday and Vanessa took to the road for a crazy preshow early write show tour! With a quick jaunt up to Marquette, MI for the start of the week, each day brought a new town and more people crazy about the line. Madison, Minneapolis, Fargo, and finally Omaha. Whew...what a week!
Sunday and Jeremy from Canfields' checking out the line! Yeah, Friday night in Omaha was our last stop and man, we were ready to be off the road! If we didn't get a chance to see you on the tour, hopefully we can see you coming up at OR or Madison. I will be calling soon to schedule, but it is never too early. if you know a time you are interested in now, just email it to vanessa@goaao.com and i would be happy to get you signed up!

That was the theme from Jaw's, if you didn't pick up on that.

IT IS TOMORROW!!! Yes folks, right up there with April 15th and Black Friday, comes EARLY WRITE DEADLINE (this only works well if you imagine that guy who does the movie trailers saying this). It is tomorrow, July 2nd. If you have any questions or need any further suggestions, please let one of us (Sunday or Vanessa) know, we are here to help! Good Luck guys, God's speed!

Sportswear is 92% new this year. What does that mean for you? Amazing new product with the same great Marmot quality you have come to expect...and with a 96% shipping rate, you can expect to have it on time! Here is your "must haves" line-up for Spring 08-

Men's:
Switchback L/S and S/S-great material, super wicking with a UPF and made with Upcycle CoCoNa-so natural, permanent anti-microbial

Highpass S/S- great, lightweight stripe- best here are Raven and Ash

Atlas Pant- a great Powershield pant that has street appeal. With a magnetic webbing belt a straight leg, this "street" softshell pant is a great spring piece.

Kaos L/S and S/S- again, built in UPF with a twill look
Men's Eco Crew T's with graphic- great graphics on super soft organic cotton t's, could you as for more?

Kathmandu S/S- fantastic, textured plaids in great colors- these will fly out the door! Best in Terra and Fossil.

Big Lodge Pant and Short- feels like a sand-blasted canvas, this rugged pant has the soft street hand that your customers will love!

Women's:
The women's colors are amazing, so you can not really choose badly here. Some of the key styles are as follows:

Shasta S/S-with the great wicking perform ace of the Dipsea/Mesita, this flattering T brings out a beautiful positive/negative effect. Pairs great with the Shasta L/S and the Yonder short.

Lost River L/S- a slightly heavier weight, this L/S is the same material as the Bliss series from the Beth Collection. Again, all amazing colors, and comes with thumb holes!

Confession Capri- for many of you, this is its own fore-told success. But if you have not had the good fortune of carrying this piece before, know that everyone who has carried this capri has sold out..and quickly!

Moonstruck Tank-This piece is not only one of cutest tops Marmot has ever made, it fits unbelievably well and has some support.

Bliss Capri- in the same great fabric as years past, this capri debuts with a medallion tattoo design on the leg and a flat waist band.

Buena L/S- starting off the women's eco line, this mostly hemp has an airy gauzy quality and bright, saturated colors, perfect for summer.

Clearwater L/S- a soft-ribbed henley showcases the carved, pattern buttons found throughout and a flattering silhouette...not to mention the beautiful, saturated colors!

Eco Crew S/S leaf- a super soft, great fitting T with a great eco tie in leaf

Wildflower Short and Capri- This pant and short boasts amazing fit and structure in a soft, canvas fabric. With patterned buttons and a great pocket design, these are a home-run.

WW Capri-totally new update, this capri features a sweet, split on the back with a tie. Faded blue can be skipped here.

Sunday and i spent most of last week in sunny California (not that we saw the sun!) to see the new Spring 08 Marmot line! I have to tell you guys, it looks fantastic! THe meeting went wonderfully smooth and we were able to spend a great deal of time covering technologies, fabrics, colors and equipment. Since we are close to "go" time for early write orders, i wanted to draw quick attention to new product that is on our "Must Have's" list for Spring 08!

Just wanted to post the preshow dates coming up. If you are interested in a preshow and have not been contacted, please let me know (vanessa@goaao.com) and we will get you on the schedule.

Monday, June 25th-Marquette, MI
Tuesday, June 26th- Madison, WI
Wednesday, June 27th- Minneapolis, MN
Thursday, June 28th- Minneapolis, MN
Friday, June 39th- Fargo/Omaha, NE
Monday, July 2nd- Des Moines, IA
Tuesday, July 3rd- Iowa City, IA

What a beautiful venue for the Spring 2008 Grass Roots buying show! Last week a group of Marmots flew to Salt Lake City for the event, to show off the new Spring 08 line, which we are super excited about! We had a couple of great days of feedback and line presentations, and wonderful weather to boot!
This Spring line is our best yet, showing off our continued commitment to performance, but also our trade mark style and color!
Remember, it is never to early to sign up for trade show appointments! i have the dates ready and waiting to be filled, so feel free to contact Vanessa@goaao.com if you are ready now!
Our preshow tour is right on target, starting next Monday in Marquette, MI! Hope to see you all soon!

When I recently gave a clinic at JAX in Ames, IA I was doing the usual scurry around prior to clinic time looking for in-store items that we
represent. While doing so I came across a wonderfully prominent PreCip
display near the back of the clothing department. I thought to myself "WOW
now if that doesn't help to sell product, then I'm not quite sure what
would!"

I was lucky enough to have a great turnout for the clinic-which is
usually the case there at JAX-and got to talk about the great attributes of
Marmot's entire line of PreCip product. From Angel Wing Movement, to Pack
friendly Pocket placements the super light weight waterproof breathable
garments that make up the PreCip line are second to none. Apparently Holly
Aronson and her staff feel that way too with the kind of positioning we were
fortunate enough to have at JAX. And no, it wasn't just there for my
visit:)
Thanks again to Holly and JAX for supporting AAO and the Marmot
line. I hope that all are having a great Spring Season!! Keep on Livin The
Dream!! B Block

This Spring I was lucky enough to get out and enjoy some climbing
with my good friend Fabrizio Zangrilli. We had hoped to get out and link up
Alexander's Chimney to the Notch Couloir in a fast day. It ended up that
the avalanche conditions that were forecasted for the Notch were not
favorable so we got a "belated" alpine start on the lower part of the route.

Hiking is was great fun as it was my first time on Longs Peak in
the new season. All the running and training for my various upcoming
adventures had the regular landmarks blurring by. Fabrizio just
returned from a recent trip to the Himalaya where he was teaching Sherpas
to climb was well acclimatized and ready to run as well.
As is always the case with Fabrizio the fun of the climb is as
important as the objective, or at least he would lead you to believe that
singing 50 cent songs "if I can't do it, it can't be done" in a lounge
singeresque style while leading out tough pitches. Today would be no
different.

Fabrizio was kind enough to swing pitches with me and bring me up
to speed on the "new alpine styles" as I've spent most of the last 4 years
repping and driving. (Things like the BD Guides ATC are all new and
fabulous tools for this kind of thing). He of course purposefully drew the
monster 5th pitch that is partially pictured. Inch thin poorly bonded ice
from the belay, going up to a mossy chossy iceless last 2/3'ds of a rope
length. Of course he did it with style.

I was glad to be out in my new "test" Marmot gear. My Alpinist 55
was amazing and light, and the Essence Jacket-(always one of my
favorites)-proved to be awesome at blocking the wind while I was at a cold
Belay and kept up with my "sweat production" when I got to lead. (I had
almost forgotten that I had actually packed the jacket until we got up to
Chasm Lake. It's really that light and packable, like 8oz and totally
waterproof breathable). I also sported the ATV pants which proved to be
just the right weight for traveling fast AND standing in place, sometimes
knee down in the snow at the belay. The fact that the cuff of the pants
readily fits over the top of my ski boots AND snugly keeps out snow over my
narrow ice boots was a real winner for sure. We of course found the
occasional Post Hole while on the way out of the backcountry so that was a
super cool factor.

One thing that I did learn was that no matter where you climb,
Ravens are a serious contender with getting between you and what you
brought. I've seen it on Denali, and Logan and now on Longs. They were
actually dexterous enough to get into the Alpinist 55 pack that I left at
the base of the climb, knowing that we were going up and down fast, and
removed my "shiny" goggles from the lid of my pack and strew my balaclava
down Lambslide..... I guess that means that getting into the lid with
gloved mittens will be a snap as well:)
All in all it was a great day in the mountains as most everyone
usually is. Keep on living the dream! B Block

Have you ever had a friend that had a Birthday? I'm betting that
you have. If so, have you ever had a friend who is into exercise and feats
of challenge and strength? Well I just so happen to have a similar friend
by the name of Peter Grimes.
It was Peter's bright idea to run, walk, crawl 40 miles on or around
his 40th Birthday. Apparently it is an old tradition for those that are in
the know that you are supposed to do "x" number of things on your "x"
birthday. For the over achievers this means that you actually do "x" number
of things "x" number of times on your "x" birthday. i.e. on your 10th
Birthday you should do 10 pushups, 10 pullups, 10 situps, drink 10 glasses
of Kool-Aid, give someone a High Five 10 times and so on and so forth until
you've done 10 particular things 10 times.

Thankfully Peter was content with covering the 40 miles one time,
and even better than that, chasing the 40 mile jaunt with 40ozs of the
beverage of your choice. Of course my partaking of some of those ounces
started early as I found myself a little frustrated and a little "thirsty".
The morning started off rather chilly, but once we got moving over
the Ice Age trail we found that the temp was just about right, especially in
the sun, to make for an all day kind of pace. It helped that I was in
Marmot Baselayer and the Evolution Half-Zip-which kept the wind out but
allowed the sweat to escape.

The plan was to have great support from a whole variety of people
along the way. The Ice Age trail fortunately has a number of areas where it
crosses roads and has pretty easy access to known "check points". Peter's
parents were there to support and his mom even did the first section with
us. Even Chet Cisek rep extraordinaire was in attendance and covered a
section or two with the group.

In the end it was Peter, his friend and new training partner for
Leadville 100 2007-Joel, and myself. Somewhere along section 2 or 3 I
"found" my old knee injury from Leadville 2006. The weather was great and
the trails were phenomenal. The only issue being that most of the leaves
had already fallen and that made for a very obscured trail. I realized this
when I found myself floating into a "unique" dive over the top type
summersault action. From that point on I continued to be on a role with
finding the "potholes" in the trail as well as the loose sections.
It was about two thirds of the way through the 3rd section that I
found one that brought my knee troubles back to life. I ended up walking
back to the end of the section where the next group of people were waiting
in support. It was at this point that I knew that the gameplan would have
to change....

So there I was realizing that once again my knee was failing and
there was still better then half the distance to cover in order to make the
40 mile outing. As I limped my way into the next rest area I asked part of
my trusty personal support crew-Sunday Park- to see if she couldn't secure
me some "motivational beverages".
I had a real tough time dropping out of the race at Leadville, as
I've never been a quitter, but in the recent past it had seemed like it was
just easier to quit than to finish. It was something that I'd always seen
in the mentality of people who lost, and then expected to lost. Injury or
not I was finishing!! Even if it took all day and night and even if no one
would wait for me I didn't care. So I changed my "strategy" a bit and
figured that if I spent very little time at the "transition"/support areas I
might still make fairly decent time.
So when I hit the next area I didn't even stop, just asked if the
trail went a particular way, and kept on limping my way to the finish. It
would be much cooler to say that I was just so tough, but the truth of the
matter is that I think I'm just that dumb sometimes. Fortunately for me I
had a very supportive allbeit "illegal" support crew. As I hobbled past a
farmhouse a sweet black lab came out to defend her turf. Ended up that she
would not be satiated with a simple pat and "go home". Against my will she
stayed with me for the next 12 or 15 miles until Sunday and Peter's wife Jen
took her home for me. What a great pacer:)

Somehow I managed to limp my way out ahead of the pack for the rest
of the day. And then the fun began. When I reached the end of the Ice Age
trail it spit me out onto a gravel road. I had though that I should see
Peter's parents by some mysterious park?? I thought that I was supposed to
see them prior to the end of the trail, so when I got to the road and found
a sign that didn't show any park anywhere near the trail or the end of it, I
decided to keep moving. For those of you that know me well enough, it is
truly a measure of my will to backtrack, so of course I did not. I instead
hobbled in one direction to see if I could see anything further, and then
back, and forth in a short little pace. Then I decided that the way to
Peter and Jen's-the final destination-had to be to the left.

After about an hour of going what I found out to be the wrong way I
found myself at a little church. There was a light on and I figured at the
very least someone could tell me where I was. It was my luck that there had
been some cooking function there just prior and the ladies of the church
were tidying up. One particular woman caught my glance and obvious need for
help and came over with the best of intentions and said, "can I help you
sweetie?" I said to her, "I'm not sure where I am." To which she kindly
replied, "well I'm not sure where you are either." I have to admit that I
was a bit thrown off by the comment, but she quickly explained that she
wasn't from the area and that someone else would most likely be able to help
me.
A second woman came to my aid, and wanted to help as best she could.
I of course didn't know Peter and Jen's precise address and she, having
lived in the area for quite some time was more of a mind to decipher my
distance from destination with a game of "I know "x"". I told her I was
trying to get to Peter and Jen Grimes place. To which she replied, well I
don't know them, was it possible that I knew Bart and Mildred Smith, and
where they lived comparatively. After a minute or two of that and the both
of us chuckling about it she paired me up with yet another woman.
On my third attempt I had greater success as I said that I was
trying to get to 120th in Frederic Wisconsin. She said, "I do know where
that is, and honey you are about 5 and a half miles past that. You came off
of the Ice Age Trail right? You probably should have gone right..."
Thankfully they did have a phone that they allowed me to use. With
that phone I called and caught Sunday to come and pick me up. Most
importantly I made the mileage. Which of course Peter was quick to give me
a hard time about "overachieving" on his Birthday outing. We followed up
the evening with a great meal and our personal accounts of the day. What a
great event. I look forward to it later this year. After Leadville of
course!!
Keep on living the Dream!! B Block

This spring I was lucky enough to take my cousin Adam out and do a
little climbing. He is a new climber this past year, so catching him in the
"development phase" is a sheer pleasure. Seeing as his passion for the
outdoors had him recently leave a solid "career" in the advertising field in
order to pursue it. That kind of passion surely has him slated to become a
solid committed climber in the coming years. Sorry Aunt Nancy. cousin Adam
is a relatively new Outward Bound instructor based out of Leadville who is
excited about anything and everything outdoor related

As is par for the course I usually like to take first time
multi-pitch trad climbers up routes that I can solo should something go
terribly awry. Fortunately Lumpy Ridge outside of Estes Park as a lot of
great "safe" routes that also afford new climbers the opportunity to get a
great all around experience. Great view, great hike in, great climbing,
what more could one ask for.

On this particular day we went around to the Book on "Lumpy" as it
is affectionately referred to, to climb White Whale. There seem to be a
great number of variations, but every single one of them is FUN! There is
usually lots of sun, great gear placement, picturesque views. ON this day
we got all of the above. The rock was superb as always. The weather was
perfect and I started off in some Marmot Dolomite Pants, the new Marmot
Cocona Baselayer, and an Original DriClime Windshirt. By the time I topped
out the first pitch it was off with the Windshirt and enjoy the cool dry
feel of the new Baselayer. (yeah, it dries up to 25% faster than any other
synthetic baselayer on the market-it really does-and has the carbon remnants
burned down coconut husks integrated into the polyester that has the same
surface area as a football field and a half YEAH I'm pretty excited about
it).

We topped out after a fun "overhanging" crack pitch -(see Adam's
head wedged into the wall)-and then headed to Ed's Cantina for a fine
carbonated beverage.
The climb was fun for me as always and I think that Adam found some
fun in it as well, seeing as I sold him a BlueWater Rope no more than a week
later. I'd say that he is hooked. Glad that I could do my part!!
Keep on living the Dream!! B Block

Recently I was lucky enough to become an Uncle the second time over.
My first Nephew Dylan, who just turned two, and my newest Nephew Brody who
is only a couple of months have been a real pleasure to be around.
To my nephew Dylan I am known as AHHHHHH!!! Due to the fact that
when he was a younger lad he seemed to like to SCREAM for what he wanted. I
of course don't go for that kind of outlandish behavior. So I immediately
responded to his screaming with a scream right back-(only about ten times as
loud and probably a bit more frightening). It caught him so off guard that
he fell backwards and proceeded to cry. Compassionate me that I am, I of
course ignored his "backlash". Not getting some immediate attention must
have been a novel idea to him, and one that just would not stand, so he
pulled himself back to his feet, quit crying and moved directly into my line
of sight only to say AHHHHHH!!! From that point on I have affectionately
become known as AHHHHHH!!!

A hot Sunday afternoon requires nap time! This is something extremely rare to see...it is a herd of wild Blocks, resting in their natural habitat. They are usually so fast, pictures are blurry. It is so amazing to see them stopped, without coffee, Gatorade or computer in hand. Notice the gentle relaxation in the feet...such a rarity. only here, on the AAO blog, will you see this caliber of photojournalism.
Later, at the native watering hole, one of the wild Blocks tests his cunning and water mastery as he attempts to balance on the man-made raft. Notice the subtle way he glides along, still displaying his winter coat. But it will not be too long before he starts to shed that exterior coat for a cooler, summer version.
another image of the wild Block. Just amazing, this close encounter!
And finally, a final moment of freedom for the small, unsuspecting duck before the wild Block attacks, mercilessly, tossing the innocent duck around the water hole, just for spite and enjoyment it seemed...calling out something about temperature. terrifying, no doubt, for the little guy. Tune in next week for more close encounters with the Wild Blocks!

Well, it is that time again. Unfortunately this time, there will be no elaborate story involving 300+ cookies that spell Marmot, but we did bag around 300 2x3 ziplock bags with red candy and Mdot stickers...Anyway, the semi-annual SWAP sale in St. Louis sent us down to the Alpine Shop once again to participate in a weekend of sales, crazy customers, and fun. This event is one that draws people starting at 4pm to stand in line for 3 hours!! And it was raining not long before they started lining up!
I call this one "Under the Big Top". This is the inside view of the huge tent the AS sets up in the parking lot. Tons of merchandise.

what do you do when it is raining on SWAP set up day? Wear a wetsuit, of course! Dave Paradise, the merchandising assitant manager at the Alpine Shop...trying on some of the SWAP gear. Always good to product test.
So, as you can see, the day started off really wet. But Brian and Vanessa took refuge under the awning to mark a few of our old samples for sale...4 hours worth of writing! But it was worth it, and spending that early time at the store got us pumped for the event.
AAO's Marmot rounders